An industry-first cognitive mobility platform

Made intelligent with IBM Watson

Today’s drivers are increasingly living life on the move and expect the same level of service in their connected cars that they get on their other devices. The OnStar Go cognitive mobility platform is a data-driven operating system that harnesses the power of IBM Watson, turning the car from a means of transportation into an intelligent co-pilot, anticipating drivers’ needs as they move between their favorite activities, places, and OnStar Go launch clients, such as ExxonMobil, iHeartMedia, Glympse, Mastercard, and Parkopedia.

Putting the car in service to the driver

OnStar Go’s cognitive mobility platform observes, learns, and anticipates drivers’ needs with individualized experiences that revitalize the journey and give new meaning to multi-tasking on the move.

OnStar Go will support millions of vehicles in North America by the end of 2017, including Chevrolet, Buick, GMC and Cadillac brands.

  • Privacy Compliant Data Lake
  • Data Curation & Cognitive Analytics
  • IBM Watson APIs: Discovery Advisor, Explorer, Engagement Advisor, Natural Language
  • IBM Watson IoT Platform
  • Policy Control
  • IBM Cloud Safety & Security
  • IBM Vehicle Relationship Management
  • Weather and location data from The Weather Company, an IBM Company

A cognitive mobility ecosystem

The OnStar Go cognitive mobility ecosystem is connected by OnStar, made intelligent with IBM Watson, and designed to deliver data-rich, branded experiences designed by IBM iX. The platform is rapidly expanding in scale and scope with an ecosystem of partners and a robust new marketplace that anticipates and delivers on drivers’ needs.

Join our growing ecosystem

The cognitive mobility co-pilot

OnStar Go is the driver’s intelligent driving guide and counselor, redefining the relationship between human and machine. Today we may be in service to the car. Moving forward the car will be in service to us.

Designing the future of mobility

Our Cognitive Mobility Practice consists of a dedicated team of IBM cognitive mobility experience designers who develop unique strategies and design branded skills to enable maximum interoperability on an integrated platform.

Own moments that matter

Cognitive mobility transforms the relationship between car and driver. It turns daily chores into magical moments of individualized experiences that let your brand identify and own the most decisive milestones of the customer journey.

OEMs

Our Cognitive Mobility Platform is OEM agnostic. This technology is designed to be embedded in Apple CarPlay, Android Auto and 3rd Party OEM Connected Cars.

Cognitive mobility offerings

Strategy

Design

Analytics

Customer Platforms

IoT

Cognitive mobility capabilities

Cognitive App Design & Development

Mobile Application Design & Development

IoT / Nomadic Device Design & Development

Cognitive Data & Analytics Services

Meet our cognitive mobility practitioners

Sara Carlson

Sara Carlson

Partner, IBM iX, Business Sales & Delivery Executive: Salesforce

Mark Lloyd

Mark Lloyd

Consumer Online Officer, GCCX General Motors Company

Graham Gunst

Graham Gunst

Associate Partner, IBM iX & Digital Strategy

Donna Satterfield

Donna Satterfield

Vice President, Americas Automotive, Aerospace & Defense Industry Leader

Sara Carlson

Sara Carlson

Partner, IBM iX, Business Sales & Delivery Executive: Salesforce

Sara Carlson is an IBM practice leader who brings more than 30 years experience in sales and marketing as an entrepreneur, technologist and consultant. Her passion for leading clients through major business transformation collaborations is currently focused on Internet of Things (IoT) programs, enabled by the latest cloud, social, mobile, and analytics technologies from IBM, Salesforce.com, and Zuora. In addition to IoT, Sara’s expertise extends to Connected Vehicles, Smarter Commerce, Smarter Mrketing, Global Account Management, Digital Front Office, Integrated Marketing and Sales Transformation. She is currently leading the IBM GTM connected car initiative for IBM’s Industrial Sector. Previously, she has led transformation programs for major automotive and electronics firms, including Intel, Cisco, NetApp, Global Foundries, General Motors, and Brocade. Sara is a graduate of the University of Chicago.

Mark Lloyd

Mark Lloyd

Consumer Online Officer, GCCX

General Motors Company

Mark Lloyd is the Consumer Online Officer for the Global Connected Customer Experience (GCCX) division of General Motors. He is responsible for bringing connected service experiences to market for owners, drivers and passengers of Chevrolet, Buick, GMC and Cadillac connected vehicles. His current focus is on the growth and scaling of OnStar AtYourService, an online commerce platform that connects drivers with retailers and merchants on their drive. AtYourService provides OnStar subscribers with information, convenience and valuable offers tied to their specific destinations.

Mark’s background includes more than 25 years of experience with a focus on mobile technology. Prior to his role at GM, he worked as Managing Director at HTC, delivering new product offerings that secured substantial new revenue streams. In the process of new product development, Mark has been instrumental in establishing detailed roadmaps that guide businesses through both the technology and business environments to assure success.

Mark has a bachelor’s degree in Computer Engineering from Iowa State University, a master’s degree in Computer Engineering from University of Illinois, and a Master of Business Administration from the Fuqua School of Business, Duke University.

Graham Gunst

Graham Gunst

Associate Partner, IBM iX & Digital Strategy

Graham Gunst brings 14 years’ experience guiding organizations such as Google, Nike, Microsoft and the U.S. Army in influencing audiences and driving measurable results. As Associate Partner at IBM, Graham is focused on interactive experience and digital strategy - leading the creation of transformative ideas and solutions by fusing strategy, data and design to help get our clients to the future first by reinventing their customer experience. Previously, as Managing Director for technology at Acxiom, Graham worked closely with industry leaders such as Epson, Google and Microsoft to apply data insights to their communications strategies. As Marketing Solutions Director at Nimblefish Technologies, he was instrumental in transitioning the company’s business model from a technology provider to valued partner. There, he managed accounts for Nike and U.S. Cellular and more than quadrupled revenue for his division. As a Senior Account Executive at Leo Burnett, Graham was part of the team that developed and executed the award-winning Army of One campaign for the U.S. Army.

Donna Satterfield

Donna Satterfield

Vice President, Americas Automotive, Aerospace & Defense Industry Leader

Ms. Satterfield is currently Vice President, Americas Automotive, Aerospace, & Defense.

Previously, Ms. Satterfield had responsibility for the consulting services portfolio at a large automotive company, as the Lead Partner.

She has over 30 years of business and systems consulting experience involving all phases of information systems planning, development and implementation. She has transformed and managed very large teams, and drives a high performance culture. She has worked with clients in industries such as automotive, manufacturing, retail, education, insurance, government and banking. Prior to joining IBM, Ms. Satterfield worked in application development for a large financial institution.

Ms. Satterfield has a Master’s degree in Organizational Communication from Wayne State University and a Bachelor of Arts degree in Organizational Communication from the University of Michigan.

Ms. Satterfield is active in the community, including Advisory Board member for the Michigan Council for Women in Technology (MCWT), member of the Board of Directors for the Detroit Economic Club, Cabinet member for United Way, and Chair for a major annual fundraiser for the US Marine Corps Toys for Tots program.