Transformative Moments

Powerful customer experiences drive action.
Growth is measured by meaningful moments.


We Are IBM iX

We think bigger than an agency and more creatively than a consultancy, with the power to integrate the whole system. We are a next-generation services company, dedicated to creating transformative ideas that get our clients to the future first. Our network of global studios put our client's customers at the heart of everything we do. From strategy, creative and design to scalable digital, commerce, mobile and wearable platforms our agile teams sit side-by-side with our clients to invent and co-create innovations that drive results.


Recent Acquisitions

IBM iX recently welcomed four new companies, expanding the breadth and depth of our capabilities to help our clients drive digital reinvention and deepen customer engagement through transformative customer experiences.


What We Do

We exist at the intersection of business, art and technology. We understand, that in order to grow in the digital era, businesses need to do more than keep up — they must predict future trends and act on ideas. In this rapidly changing world, our teams transform brands, grow businesses and delight customers by identifying opportunities and acting with agility to design innovations that scale for the global economy.

How We Do it

Putting co-creation into play

Ideas that resonate begin with an insight. And energy. And you. Our model of co-creation brings you into every conversation from identifying the right problem to addressing it with the right solution. Our collaborative process of invention, using agile development and IBM Design Thinking gives your business a resonant voice in a world of non-stop digital chatter.

1. The strategy behind agile

Agile is an iterative design approach. It’s versatile. A fluid exploration of the problem that delivers the solution by not just talking, but by doing. Changes can be implemented on the fly and resources scaled easily to the needs and progress of your project.

2. The art of IBM Design Thinking

Meaningful experiences come from empathy, from a deep understanding of the physical, emotional, and professional needs that drive customer behavior. Mapping that emotional journey through primary and secondary research is the bedrock of our user-centric approach.

3. The curiosity of exploration

This important stage of unleashing creativity generates exceptional ideas and solutions for a specific problem, business challenge, or goal.

4. The benefit of a prototype

We build it. Even if it’s only a paper model, and we put it to work to see if it meets our stated objective.

5. The security of evaluation

Everything that we produce is put to the test and measured against our insights so we can see how our top ideas hold up. Our approach allows us to repeat the process at every step until we find the winner, or make tweaks, or even scrap it so we can begin again. There is no half-measure.

The Evolution of Experiences

“Good design is good business.”

Thomas J. Watson Jr.

Our Culture

Our culture is the culmination of more than a century of innovation. Looking at the world through a different lens within the context of the technology. And we’re still doing it. As the world’s largest digital services network, IBM iX is leading the charge to the future at the intersection of technology and design, through powerful stories that create transformative experiences.

We go beyond finding a solution. We are committed to helping our clients get to the future first, ahead of the competition, so that we are always focused on the road ahead.

What’s your story? How will you tell it?