IBM Interactive Experience uses data to create transformative experiences fusing the physical and digital worlds to help organizations grow.



Jaguar Land Rover

The Jaguar Land Rover Virtual Experience demonstrates how the physical and digital worlds are merging to reshape the consumer shopping experience.

Banorte - Ixe

Banorte - Ixe Partners with IBM to Establish a Unique Client-Centric Banking Model in Latin America.

ANZ Bank

ANZ Turns to IBM's Watson to Customize Wealthy Client Services.

City Forward

City Forward is a free, web-based platform that enables city officials, researchers, academics and interested citizens world-wide to view and interact with city data while engaging in an ongoing public dialogue.

Boston Children's Hospital

OPENPediatrics and IBM Partner to Build a Hospital Without Walls.

US Open

IBM at US Open 2013 Tennis Technology - IBM and USTA Captivate Tennis Fans with Immersive Second Screen Experience.

Nationwide Building Society

# Nationwide Building Society creates a first-rate mobile banking offering.

NS Shopping

NS Shopping Selects IBM to Transform Customer Experience with Mobile and Analytics Technologies.

Signet Jewelers

IBM Partners with Signet Jewelers on Digital Makeover to Boost Customer Experience, Online Sales

Rugby Foot ball Union

Rugby Football Union uses predictive analytics to drive fan engagement.

Merlin Entertainments

Merlin Entertainments boosts online ticket sales with a global eCommerce solution from IBM.

How First Tennessee Bank got Smarter

Facing increasing competition in the banking market, new CMO Dan Marks challenged his company to optimally focus marketing resource by installing an innovative accountability framework.

How Air Canada Got Smarter

Perfecting the art of self-service. How self-service helped an airline transform their brand.


Staples makes it easy for online customers and becomes a more flexible and successful business.

DBS Bank

DBS Bank Engages IBM’s Watson to Achieve Next Generation Client Experience.


IBM and KPN Bring the Stadium Experience from the Field to the Second Screen for Football Fans



Paul Papas Paul Papas
Global Leader, IBM Interactive Experience

Matthew Candy Matthew Candy
European Leader, IBM Interactive Experience

John Armstrong John Armstrong
North America Leader, IBM Interactive Experience

Jennifer Lindstrom Jennifer Lindstrom
Partner, IBM Interactive Experience

Warren Tomlin Warren Tomlin
Partner, IBM Interactive Experience

Amanda Gosling Amanda Gosling
Strategy Partner, IBM Interactive Experience

Andrew Grill Andrew Grill
Global Partner, Social Business


Experience, Invent, Transform
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    Driving innovation through data
    Today, there are ever-greater demands on organizations to innovate faster and at scale. In response, data and analytics are being used to motivate radical new business models and disrupt traditional industry structures. How are data and analytics driving new ideas and new innovation, and what can executives do to incorporate data-driven innovation more directly into their strategies and initiatives?

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    Greater expectations
    Consumers are asking for tomorrow, today.

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    Customers Rewrite the Rules of Engagement
    Winning brands earn an essential role in their customers’ lives through moments that matter.

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    Stepping up to the challenge - CMO insights from the Global C-suite Study
    This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”



Four seconds - The 2014 Wimbledon story from IBM Interactive Experience Leverage digital, mobile and social insights to spot growth opportunities and new paths to value

Four seconds - The 2014 Wimbledon story from IBM Interactive Experience (00:01:57)

Rethink your business model and customer engagement strategies to capitalize on physical-digital convergence in an omni-channel world.


IBM's Watson Has A New Job - Watson Engagement Advisor Apply deep customer insight for contextual engagement

IBM's Watson Has A New Job - Watson Engagement Advisor (00:01:31)

Identify and understand your individual customers and predictively address their needs to grow loyalty and advocacy

Customer analytics

Watson solutions


IBM Design Studio Austin Design and create compelling experiences

IBM Design Studio Austin (00:02:20)

IBM Commits $100 Million to Globally Expand Unique Consulting Model That Fuses Strategy, Data and Design
New labs make thousands of multi-discipline experts available to help companies recreate their customer experience


Intelligent Commerce Experience Engage with customers anytime, anywhere, in context

Intelligent Commerce Experience (00:02:48)

IBM Research

Customer Platforms

IBM Smarter Commerce

Learn more