It's time to flex: Create the organisational and cultural agility to do business on demand

An on demand business is an enterprise whose business processes – integrated end to end across the company and with key partners, suppliers and customers – can respond with flexibility and speed to any customer demand, market opportunity or external threat.

Across every industry, the business environment is becoming more complex, fast-paced and unpredictable. Under such strain, rigid business structures will eventually break. But those companies that have systematically replaced less flexible organisational elements with more adaptable alternatives will enjoy a distinct competitive advantage – the ability to do business on demand