Digital media commerce service

Create a Web storefront built on proven WebSphere technology. IBM digital media commerce service lets you leverage the powerful digital content management capabilities of IBM WebSphere® Digital Media Enabler as an IBM e-business Hosting™ service. This solution is designed to provide an out-of-the-box storefront requiring nominal look and feel customisation, so you can quickly start selling your digital assets to consumers or distribute them to business partners. WebSphere Digital Media Enabler provides the tools you need to store, search, view, manage, sell and download digital assets. Plus, it easily provides links to your preferred payment and fulfillment processes.

Provides a ready-to-use online storefront, optimised for digital assets, with media folders, subscription support and flexible payment options

Offers an end-to-end solution that includes application customisation assistance, training and support

Eliminates the costs and concerns associated with in-house operations, thanks to a high-availability, security-rich hosting and content storage environment

Allows you to match your IT costs to actual business volumes with usage-based pricing

Increase revenues through sales of digital assets
The volume of digital assets - video, audio, photography, illustration, animation, product images, advertising, logos and the like - is exploding dramatically. Companies are creating new assets to support customer demands for media-rich communications, plus digitizing analog assets to help assure their preservation. Increasingly, companies are realizing that these digital assets have value and can be leveraged, reused and even sold.

The challenge is not only finding more cost-effective ways of managing this growing repository of assets, but also generating more revenue by selling and distributing digital assets over the Internet, rather than traditional fulfillment methods.

Digital media management with WebSphere Digital Media Enabler is designed for:

• Greater efficiency (increase in productive assets)
• Protection and preservation of valuable content in digital format
• Optimisation of content for new revenue-generating purposes
• Easy access, sharing and repurposing of digital content
• Distribution of content to multiple delivery platforms
• Providing security-rich preparation, delivery and consumption of high-value content
• Development of new service offerings

Enhance online sales through a security-rich, hassle-free hosting environment
When you acquire the WebSphere Digital Media Enabler technology as an IBM hosted service, you can tap into most of its powerful business functions without the costs and concerns associated with in-house operations of a digital asset storefront. In short, you can generate more revenue with less investment. This business process utility service can help you:

• Increase revenue generation with an enhanced distribution system
• Streamline your business and reduce the sales cycle via an online content management system with e-commerce capabilities
• Strengthen your customer and partner relationships
• Match your IT costs to actual business volumes with usage-based pricing
• Enable the reallocation of valuable staff time and resources.
  
  

End-user registration

• Provide a personalised view of digital content based on an end-user's registration
• Help protect assets via authorisation and restriction of usage based on registration

Subscription manager

• Support time-, quantity- or item-based subscriptions
• Potentially increase customer loyalty and encourage repeat buying
• Capture data that can be used for future marketing campaigns and promotions

Media folders

• Help reduce selling/buying cycle time of digital media by allowing users to create and manage their own media folders (lightboxes)
• Enable collaboration through e-mail functions
• Prompt availability for purchase to consumers, partners and press

Search/retrieval

• Users can quickly find required digital content with pinpoint accuracy
• Metadata allows speedy search from novice to expert users
• Search results displayed with low-resolution images to remove ambiguity and guesswork in decision-making

Flexible payments

• Enables pricing calculations based on usage, countries, industries, rights and exclusivity, and resolution
• Supports international currency
• Allows payment via credit card, purchase order, procurement systems or trading network interface

Usage calculator

• Self-service usage rights calculator helps reduce administrative costs and time on the phone

Download

• Save costs in shipping, tracking and handling physical media, a highly labor-intensive operation

In-depth information
Learn more about WebSphere Digital Media Enabler