Analytics: The real-world
use of big data

Extract business value from big data

We sought to better understand how organisations view big data – and to what extent they are currently using it to benefit their businesses. The IBM Institute for Business Value partnered with the Saïd Business School at the University of Oxford to conduct the 2012 Big Data @ Work Study, surveying 1144 business and IT professionals in more than 130 countries, and interviewing more than two dozen academics, subject matter experts and business executives.

To compete in a globally-integrated economy, today’s organisations need a comprehensive understanding of markets, customers, products, regulations, competitors, suppliers, employees and more. This understanding demands the effective use of information and analytics. Next to their employees, many companies consider information to be their most valuable and differentiated asset.

Now, with the emergence and expanding adoption of big data, organisations worldwide are discovering new ways to compete and win – transforming themselves to take advantage of the vast array of available information to improve decision-making and performance throughout the enterprise. Not every organisation will need to manage for the full spectrum of big data capabilities, but opportunities to utilise new data, technology and analysis techniques exist in almost every industry.

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