Business strategy

Customer value. Competition. Industry changes. Business model innovation. Mergers, acquisitions and divestitures. These are just a few factors that your organisation must master in order to drive continuing business success. Our business strategy expertise can help you develop your target operating model and improve innovation, identify and mitigate risks, and align technology to your business.

Latest thought leadership

Leading through connections – The 2012 CEO Study

The R-O-I of globally integrated operations.

Cloud-enabled Business Models.

Driving performance through sustainability: Strategy, synergy and significance.


Business and Customer Strategy
Deliver a transformational business design based on strategic insight and enabled through technology. Our tools and methods include Target Operating Model, Customer Focused Strategy, Scenario Envisioning and Component Business Modelling.

Case Studies

Nationwide transforms its core banking, service and business capabilities
Since go-live, Nationwide has already launched two new current bank accounts with more to come – making the Society a serious challenger to UK banks.
Read the IBM - Nationwide case study (1.64MB)

Merlin Entertainments boosts online ticket sales with a global eCommerce solution
Read IBM - Merlin Entertainments case study (566KB)

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Find out what's on the minds of today's Chief Marketing Officers.