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Business Analytics and
Optimization services

Industry Perspectives on Business Analytics

Business Analytics White Papers and Videos

  • Analytics in the boardroom

    Three areas stand out as particularly volatile, subject to uncertainty and critical to performance: customers, risk and regulation. Leading organisations are responding with carefully targeted analytics efforts designed for maximum strategic advantage in each area.

  • Optimise content value through advanced analytics

    The digital supply chain for content such as movies, TV programmes, and music, is very different from what it was even five years ago. In today’s world, content control has shifted from the content provider to the consumer.

  • Information & Analytics in Tennis

    Discover how analytics enhances the fans experience, improves player performance, and optimizes the business of tennis.

Analytics: A Blueprint for Value

Find more about Capitalising on Big Data

Business Intelligence Centre of Competence. Extract business value from big data.

Case Studies

GS1: £1 billion savings opportunity for UK grocery industry with analytics and retail expertise from IBM

Enhancing efficiency and the Wimbledon experience with cloud computing and analytics

Jaguar Land Rover drives better business decisions with a first-of-a-kind solution from IBM

Analytics Data Sheets

  • IBM

    Get started (PDF, 580KB) with Big Data by using IBM's knowledge, expertise and experience to develop a roadmap for your Big Data strategy

  • Learn more about the Predictive Analysis techniques in asset maintenance to strike the right balance between risk avoidance and cost.

Leading through connections

  • The 2012 IBM Global CEO Study.