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The ability to create a competitive advantage with analytics has surged in the past 12 months, and it is having an impact on the bottom line. Discover predictive insights and turn them into operational reality to close the gap between strategy and execution

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Analytics: The widening divide

In this second joint study from MIT Sloan Management Review and IBM Institute for Business Value, we see a growing divide between those companies that, on one side, see the value of business analytics and are transforming themselves to take advantage of these newfound opportunities, and those, on the other side, that have yet to embrace them. Using insights gathered from more than 4,500 managers and executives, our 2011 New Intelligent Enterprise Global Executive Study and Research Project identifies three key competencies that enable organizations to build competitive advantage using analytics.

Further, the study identifies two distinct paths that organizations travel while gaining analytic sophistication, and provides recommendations to accelerate organizations on their own paths to analytic transformation.

Analytics: The new path to value

The findings from this first joint study from MIT Sloan Management Review and IBM Institute for Business Value demonstrated that knowing what happened is no longer adequate for leaders. They need to know what is happening now, what is likely to happen next and what actions they should take. Based on our analysis of survey results, combined with interviews with academic and subject matter experts, this study offers recommendations on how organizations can bolster their analytics capabilities to achieve long-term advantage.

Download the complete study to learn how the smartest organizations are embedding analytics to transform insights into action (601KB)

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