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Study highlights

How are CEOs and senior public sector leaders responding to today's connected era?

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CEO Panel Discussion at the London Stock Exchange

Panel discussion of top IBM executives and CEOs of major UK organisations on the implications of the 2012 Global CEO Study findings.

2012 IBM CEO Study major themes

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Employees. Empowering employees through values
Customers. Engaging customers as individuals
Partnering. Amplifying innovation with partnerships

Overview

For some time, businesses have been refining and optimizing their networks of suppliers and partners. But something just as meaningful has been happening – the sudden convergence of the digital, social and mobile spheres – connecting customers, employees and partners in new ways to organizations and to each other.

In speaking face-to-face with 1,709 CEOs, general managers and senior public sector leaders around the globe, leaders confirmed that our new connected era is changing how people engage. How are CEOs responding to the complexity of increasingly interconnected organizations, markets, societies and governments? Our key findings center on:

Employees. Empowering employees through values
Customers. Engaging customers as individuals
Partnering. Amplifying innovation with partnerships

Empowering employees through values

CEOs see greater organizational openness ahead. But as rules are refined and collaboration explodes, how will they avoid chaos, protect the business and deliver results?

Videos: CEOs discuss their employee priorities

Creating an environment where innovation is a core value

John Fahey, CEO of National Geographic creates an environment where employee input and shared values drive the organization toward a successful Mission 2015.

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Additional CEO Study videos will be posted on this site in the coming weeks

Watch leading CEOs describe the importance of creating a more open and collaborative organizational culture, and how they balance control with greater openness.

Featured case study

The Management Information Systems Dashboard at Jaguar Land Rover (JLR) is a first-of-a-kind innovation

Drives better business decisions with a first-of-a-kind solution from IBM (614KB)
Bausch + Lomb

One team focused on one mission (472KB)

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CEOs' new strategy in the unending war for talent

Additional IBM insights

Analytics in the Boardroom (PDF, 830KB)

This executive report is based on an in-depth study by the Institute for Business Value, which develops fact based strategic insights for senior executives around critical public and private sector issues.
Collective intelligence: Capitalizing on the crowd

Access the untapped knowledge of your networks
Enabling growth through Global Enablement Teams

Instill cultural adaptability and align with national agendas
Cultivating organizational creativity in an age of complexity

Embrace the dynamic tension between creative disruption and operational efficiency
Developing global leadership

How IBM engages the workforce of a globally integrated enterprise

How can IBM help?

Engaging customers as individuals

CEOs are searching for customer insight. But even if they discover it, are their organizations equipped to respond with relevance and speed?

Videos: CEOs discuss their customer priorities

Innovative care enhances customer relationships

Luiza Helena Trajano, CEO of Magazine Luiza discusses the company's evolving customer care model: reaching new markets and setting an industry best practice of how to meet customers on their terms.

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Additional CEO Study videos will be posted on this site in the coming weeks

Watch leading CEOs explain why and how they are seeking a better understanding of individual customer needs and enable improved responsiveness.

Featured case studies

Magazine Luiza

Maintaining a human touch in an online world (472KB)

National Geographic

Engaging with customers in new ways (471KB)

Explore the data: Listen to audio insights

CEOs are building analytical muscle to engage customers

Additional IBM insights

Customer analytics pay off

Drive top-line growth by bringing science to the art of marketing
Winning over the empowered consumer

Gain trust by anticipating preferences and engaging on consumers' terms
Beyond digital: Connecting media and entertainment to the future

Understand today's connected consumers to deliver individualized experiences

How can IBM help?

Amplifying innovation with partnerships

With nearly 70 percent of CEOs aiming to partner extensively, what will make this a differentiating strategy?

Videos: CEOs discuss their partnering priorities

Partnering to drive innovation

Peter Voser, CEO of Royal Dutch Shell discusses how the days of isolated innovation are coming to an end, and how strategic partnerships - some not so obvious - are a key to success.

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