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IBM Institute for Business Value
More than 4,000 C-suite executives shared their insights on key opportunities and challenges for theri organisations
How C-suite executives see the landscape changing
55% of CHROs foresee increasing organisational openness
77% of CFOs support the development of new products and services
19% of CSCOs anticipate a reduction of their partner base
71% of CIOs see communication moving toward more social/digital collaboration
63% of CEOs want to increase partnering for higher business value
64% of CMOs want to approach customers as individuals
Is that your customer?
% of organisations that have an in-depth understanding of their customers.
34%. 2013. 78%. 2017.
69% of C-suite executives report that creating a consistent experience across all customer touch points is one of ther top inititatives.
Only 1 in 5 organisations has the capability to use Big Data
C-suite executives report
40% are integrationg internal and external data for deep insights
18% are using big data to identify new products and services
@ 2013 IBM Corporation
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