How will CEOs change their use of social media?

IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, will be the latest in the IBM C-suite Study series. It explores how CEOs are responding to the complexity of increasingly interconnected organisations, markets, societies and governments – what we call the connected economy.

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IBM What do today's CEOs think of social media? Register to download the 2012 CEO Study. Insights from gace-to-face conversations with over 1,700 CEOs in 64 countries. To connect with the new generation of employees, We will need to change communication methods. We are the e-mail generation; they are the social network generation. Social networking has and will continue to significantly change how we do business. The way we collaborate with our customers will be transformed. CEO, Computer Services, USA. Social media has grow faster than industry knowledge on how to use it. How are they engaging with social media today? And how will that change in the future?16%of CEOS. 16% of CEOs say they use social media today as a top way to engage customers. However, they expect their use of social media to more than triple in the next 5 years. What are the most utilised cusomer interaction methods? Face-to-face, sales force, institutional representatives. Today Social media 3-5 Year Prediction Social media 16% 57& 256% increase web sites 47% 55% channel partners 41% 38& Call centers 40% 31% Traditional media 39% 15% 61% decrease For more insights on what leading CEOs around the world think about social media, and other facets of today's connected economy, read the 2012 IBM Global CEO Study. Source: 2012 IBM Global CEO Study ibm.com/ceostudy/uk Register to download the 2012 CEO Study

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