The Global CMO Study - Technology meets marketing

How are CMOs gearing marketing people, programs and processes to understand individuals and not just markets?

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CMO - Act remarkably and make a difference

Catherine Thomas, Head of Retail Marketing at Land Securities believes good ideas are soon copied, leaving organisations no choice but to continue to do better. Some great new tools can be found beyond your own segment.

CMO on Social media: Reaching customers where ever they are.

Catherine Thomas, Head of Retail Marketing at Land Securities discusses how reaching a public tethered to their smart devices is an exciting frontier that is returning measurable results.

CMO - Developing clear brand differentiation through a clear value proposition

Catherine Thomas, Head of Retail Marketing deiscusses how UK based Land Securities developed a clear value proposition "Shaping the future of retail" and the differentiators supporting it.

Latest case studies

The Wimbledon App
transforms the fan experience at the tournament
by combining GPS location data with analytics and live-action
feeds of all the tennis action

Red Funnel
Enhancing customer service with Twittering ferries

Coventry City Council
Launch of first UK city's mass online brainstorm: CovJam

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