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CMO - Act remarkably and make a difference
Catherine Thomas, Head of Retail Marketing at Land Securities believes good ideas are soon copied, leaving organisations no choice but to continue to do better. Some great new tools can be found beyond your own segment.
Watch this video (2:00 minutes)
CMO on Social media: Reaching customers where ever they are.
Catherine Thomas, Head of Retail Marketing at Land Securities discusses how reaching a public tethered to their smart devices is an exciting frontier that is returning measurable results.
CMO - Developing clear brand differentiation through a clear value proposition
Catherine Thomas, Head of Retail Marketing discusses how UK based Land Securities developed a clear value proposition "Shaping the future of retail" and the differentiators supporting it.
Watch this video (3:10 minutes)
Latest case studies
The Wimbledon App
transforms the fan experience at the tournament
by combining GPS location data with analytics and live-action
feeds of all the tennis action
Red Funnel
Enhancing customer service with Twittering ferries
Coventry City Council
Launch of first UK city's mass online brainstorm: CovJam
