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Hear from more than 1,700 Chief Marketing Officers
Today’s customers can shop around the globe, find out more than ever before about the organisations they’re dealing with, and share their views with hundreds of thousands, if not millions, of fellow customers. The expectations of consumers, citizens and business customers are soaring. And they can make or break brands overnight.
After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to respond to three new realities:
- The empowered customer is now in control of the business relationship
- Delivering customer value is paramount — and an organisation’s behaviour is as important as the products and services it provides
- The pressure to be accountable to the business is not just a symptom of hard times, but a permanent shift that requires new approaches, tools and skills.
Executive summary
Insights from more than 1,700 CMOs – read the Executive Summary
Compare your organisation
Use the CMO Study assessment tool to answer a subset of the questions we asked of more than 1,700 CMOs, then view your results against the global sample, your industry and your region.
Link to assessment tool: How does your organisation compare?
