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The widespread consumer adoption of technologies such as mobile devices, social networking, comparison shopping and advertising filters, is challenging traditional marketing models. While this is a growing concern for many companies, marketing is one of the few remaining spaces to undergo major technology-driven transformation.
We've now translated the key findings from the study into an infographic.
Personal Viewpoints from Marketing Leaders
How can marketing leaders use intelligence to differentiate their organisations? In this video, Caroline Taylor, VP of Marketing & Communications at IBM in the UK, shares her insights on the evolving role of marketing organisations and marketing leaders - in making markets, connecting with consumers, building a robust sales pipeline and managing corporate culture.
Andy McFarlane, Head of Marketing, Vodafone Global Enterprise
How do you engage with your customers as individuals? Listen to Andy McFarlanes views on reaching customers in the appropriate way for where they are.
Martyn Christian, CMO, Kofax, discusses his role and the IBM CMO Study
Research and insights
How are you gearing your marketing people, programs and processes to understand individuals not just markets? Which tools and processes are you investing in to better understand and respond to what individual customers are saying and doing?
Download Customer centricity:from insight to action (98.3KB)
In today's fast-moving digital world the race is on for companies to present a cohesive service to their customers. Bill Payne draws from IBM's latest CMO study to outline why delivering a unified customer experience is critical to gaining significant competitive advantage
10 Challenges to delivering a unified customer experience (430KB)
Virtual Relationships
Why banks should be friends with social media
Learn more about how Social Media Analytic techniques can assist in delivering insight, derived through Social listening and predictive analytics techniques to deliver a better consumer experience.
Smarter Channels. Which channel will you bet on?
Download "Thought Leadership White Paper - Smarter Channels" (PDF, 880KB)
From social media to Social CRM a two part series
Predictive analytics: a smarter way to enhance customer relationship management
Discover five predictive imperatives for maximizing customer value (PDF, 772KB)
A pragmatic point of view on the multi-channel challenge, taking the mortgage industry as an example
Download "Eating the multi-channel elephant in seven bites" white paper (PDF, 1.01MB)
