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The IBM Global CMO Study. How are CMOs gearing marketing people, programs and processes to understand individuals and not just markets? Learn more (844KB).

The IBM 2011 Global CMO Study. Research, insights and best practice for the modern CMO. Register early to receive your copy.

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  • The changing role of the CMO - October 14, 2011

    Register to listen to the simulcast panel discussion with Jon Iwata, IBM Senior VP, Marketing and Communications, Elisa Steele, Exec VP & CMO at Yahoo! Inc., and Aaron Davis, CMO at Schneider Electric, moderated by Angelia Herrin, Editor, Harvard Business Review. The panel will discuss the evolving role of the CMO and findings of the IBM Global CMO Study.

    Listen to the replay

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