The Global CMO Study - Technology meets marketing

How are CMOs gearing marketing people, programs and processes to understand individuals and not just markets?Find out in the CMO Study (844KB)

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Date: 16th June

Location: Design Council, London

Background: Everyone's talking about innovation in customer engagement, but how do you actually do it? Join us at the 5th quarterly IBM Digital Lifeboat, an executive workshop, this time at London's Design Council, as we dive into today's customer engagement challenges and explore client success stories. There'll be VIP guest speakers you can chat to, plus opportunities to collaborate and discuss best practice with peers and industry experts. At the end of the event, we'll make sure you walk away with some fantastic insights, great ideas and tips of the trade!


Date: 17-18 June

Location: Hilton Tower Bridge, London

Digital Travel Summit is the ONLY VP and Director level eCommerce and digital event for Europe's leading hotels, airlines and OTAs, focusing on how to personalise your customer engagement, leverage data analytics, capitalise on mobile and optimise your eCommerce platforms. The event will bring over 120+ attendees, to discuss best practice strategies and practical changes you can make to transform your digital strategy and drive online revenue growth. Come and find us at the IBM stand and join our round table to discuss innovation in customer engagement.