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IBM Global Business Services > What we think |
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IBM's Global Innovation Outlook
identifying and harnessing innovation opportunities
and enabling the collaborations that matter.
For many participants, innovation must extend beyond the level of technology,
product, business model or policy. “Social innovation”—the creation of new or applied structures that alter the
nature of roles, relationships and interactions—will become an essential aspect
of business in the 21st century. In fact, most promising technology or business
innovations will either flourish or fail based on whether concurrent social
innovations emerge—or are designed—to support them.
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