IBM Global Business Services
IBM Global CMO Study
After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to respond to three new realities:
- The empowered customer is now in control of the business relationship
- Delivering customer value is paramount — and an organisation’s behaviour is as important as the products and services it provides
- The pressure to be accountable to the business is not just a symptom of hard times, but a permanent shift that requires new approaches, tools and skills.
Institute for Business Value
Leading edge practical insight and thought leadership for business executives.
Application Management
Transform application development and maintenance for lower costs and improved service quality.
Industry expertise
Apply the depth of IBM's industry expertise in both business and technology to help you create value in your organization.
Mid-Market expertise
Innovation and affordability to enable growth.
Functional expertise
Harness the breadth of IBM's business, application and technology consulting expertise to address your most pressing challenges across the functional disciplines.
Case studies
Case studies - Latest
- Essex County Council (628KB)
- Southwest One transforms customer service (647KB)
- A new approach to capturing value through Return on Investment (929KB)
- Southwest One (643KB)
- Animal Health (289KB)
- Ryanair (989KB)
- Ryanair video
- Co-operative Financial Services (488KB)
- Coventry City Council (694KB)
- Cov Jam
Researching complex services
Are you interested in driving innovation through services? IBM is a founder member of the Cambridge Service Alliance, whose Service Innovation conference will take place on September 21, 2011.
Contact us
Over 1,700 face-to-face interviews with CMOs!
Find out what's on the minds of today's Chief Marketing Officers.