Maximise every interaction with your customers to make positive impressions, increase loyalty and improve the bottom line. Our Customer Relationship Management services (CRM) help clients integrate their sales, marketing and customer service functions and improve sales performance across all channels.
Real results
Ecotricity has been doubling customer numbers year-on-year, putting service and billing under pressure. Working with IBM, the company has leapfrogged large utility competitors by rapidly reengineering its processes and implementing one of the most advanced customer service and billing systems - in just seven months.
Viewpoint
"Every interaction with a customer is an opportunity to drive loyalty."
Mark Guinibert
Customer Relationship
Management Leader, UK
What we think
Leading-edge thinking and practical insights for senior business executives.
Building client advocacy: new opportunities for wealth management firms (PDF, 323KB)
Advocacy in the customer focused enterprise: the next generation of CRM done right (PDF, 479KB)
Unlocking customer advocacy in retail banking (PDF, 276KB)
Turning shoppers into advocates - the customer focused retail enterprise
Solutions for Marketing, Sales and Services
Put our Customer Relationship Management expertise to work to solve your business problems
IBM Global Business Services for Marketing, Sales and Services
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