Business Analytics and
Optimization services

Gain insight. Optimize results.
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The ability to create a competitive advantage with analytics has surged in the past 12 months, and it is having an impact on the bottom line.

Analytics: The widening divide

In this second joint study from MIT Sloan Management Review and IBM Institute for Business Value, we see a growing divide between those companies that, on one side, see the value of business analytics and are transforming themselves to take advantage of these newfound opportunities, and those, on the other side, that have yet to embrace them. Using insights gathered from more than 4,500 managers and executives, our 2011 New Intelligent Enterprise Global Executive Study and Research Project identifies three key competencies that enable organizations to build competitive advantage using analytics.

Further, the study identifies two distinct paths that organizations travel while gaining analytic sophistication, and provides recommendations to accelerate organizations on their own paths to analytic transformation.


Analytics: The new path to value

The findings from this first joint study from MIT Sloan Management Review and IBM Institute for Business Value demonstrated that knowing what happened is no longer adequate for leaders. They need to know what is happening now, what is likely to happen next and what actions they should take. Based on our analysis of survey results, combined with interviews with academic and subject matter experts, this study offers recommendations on how organizations can bolster their analytics capabilities to achieve long-term advantage.

Business Analytics and Optimization services

Business Analytics and Optimization strategy

Realize your business optimization objectives faster with less risk and at a lower cost through an effective information strategy. Applied enterprise wide or deep within a business function, business optimization provides resolution spanning policy, analytics, business process, organization, applications and data.


Advanced analytics and optimization

Improve operations Tackle and solve your most complex problems and create unique predictive capabilities for intelligent decisions. The advanced innovative research in data analytics and optimization helps us to establish a proactive versus reactive strategy to enhance performance and improve operational efficiency.


Enterprise Information Management

Achieve data integration between disparate systems to improve business processes and total business performance, and make intelligent decisions.

Business intelligence and performance management

Improve decision-making, productivity and efficiency through an environment where relevant, actionable, accurate and timely information is provided to monitor and improve performance. The ability to optimize performance within a company typically depends on a decision-makers' ability to measure.


Enterprise Content Management

Reduce processing cycle time, improve customer service and compliance, and establish agility and flexibility. Most companies have vast stores of content existing throughout the entire enterprise. It is estimated that 85 percent of the information managed by a typical business is in the form of unstructured "content."

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Featured analyst reports

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Gartner: MarketScope for Business Intelligence and Information Management Services in North America and Western Europe

What is Watson?

Smarter analytics

Fred Balboni, Global Leader, Business Analytics and Optimization services, discusses the findings from the recent IBM and MIT Sloan Management Review study, "Analytics: The new path to value"

Breaking Away with Business Analytics and Optimization

Today, business analytics and optimization (BAO) is helping organizations in every industry use information for business advantage. Growth, competitive differentiation and cost management can be achieved by making choices about what markets to pursue, how to configure and price offerings, and how to make operations more effective and efficient.

Business Analytics and Optimization in your Industry

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Give us 10 minutes of your time and answer 17 questions that IBM’s business research team will use to benchmark big data trends.