The essence:

Leading organizations are taking a strategic approach to enabling their enterprise with AI technologies; they are solving complex problems, infusing intelligent capabilities into processes and investing to create a new and preferred future. What can you learn from AI’s leading organizations – the Reinventors?

This report, part of the 19th edition of our ongoing Global C-suite Study series, draws on input from 3,069 conversations with C-suite executives (CxOs) from April through June 2017. Here, we explore their perspective on artificial intelligence (AI) technologies that enable the Digital Reinvention™ of enterprises.

What’s inside:

  • Reinventors are reframing their enterprises to tap into data they don’t yet have – or don’t have in sufficient supply.
  • As vast quantities of data and AI technologies combine, executives indicate that market-of-one segmentation is less about individualizing products and more about the personalization of the customer experience.
  • To compete, organizations are “rewiring” their operating models for speed and responsiveness. The cognitive enterprise can do something more – become situationally aware with the potential to respond autonomously.

It is very helpful to have something that can make inferences. My job is to create intimacy at scale and AI helps me do that.

Jason Alan Snyder,
Chief Technology Officer, Momentum Worldwide,
United States

You need to continuously reinvent yourself, adapt your business and be quick enough to implement before others do.

Christian Hebich,
Global Head of Solution Integration & Services,
Roche Diagnostics, Switzerland

AI will completely reshape our business

Chief Financial Officer, Japan,
Financial Services

Meet our experts

Jay Bellissimo

GM, Chief Revenue Officer
Watson & Cloud Platform

Glenn Finch

Global Manager Partner,
Cognitive & Analytics

Brian Goehring

Associate Partner,
Cognitive Lead, IBV

Terry Hickey

VP, GBS Global Leader,
Watson AI

Ravesh Lala

VP, IBM Watson AI

Rebecca Shockley

Executive Consultant,
Analytics Lead, IBV

Stay informed

IBV cognitive research

IBV analytics research

IBM Institute for Business Value

Contact the C-suite team

Contact the C-suite team