From Stretched
to Strengthened

Insights from the IBM Global CMO StudyRegister to get your copy

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Hear from more than 1,700 Chief Marketing Officers

Today’s customers can shop around the globe, find out more than ever before about the organizations they’re dealing with, and share their views with hundreds of thousands, if not millions, of fellow customers. The expectations of consumers, citizens and business customers are soaring. And they can make or break brands overnight.

After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to respond to three new realities:

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  • cmo study executive summary

    Executive summary

    Insights from more than 1,700 CMOs – read the Executive Summary


  • HBR

    The changing role of the CMO - October 14, 2011, 9 am ET

    Register to listen to the replay of the panel discussion with Jon Iwata, IBM Senior VP, Marketing and Communications, Elisa Steele, Exec VP & CMO at Yahoo! Inc., and Aaron Davis, CMO at Schneider Electric, moderated by Angelia Herrin, Editor, Harvard Business Review. The panel will discuss the evolving role of the CMO and findings of the IBM Global CMO Study.




Hear what CMOs are saying about the new era of marketing





  • How prepared are CMOs to manage the data explosion

    Prepared?

    How prepared are CMOs to manage the data explosion, social media, and the growth of channel and device choices?

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  • For the market factors they deem most important, how prepared do CMOs say they are?

    Market factors

    For the market factors they deem most important, how prepared do CMOs say they are?

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  • What new capabilities can CMOs develop to help expand their personal influence?

    New capabilities

    What new capabilities can CMOs develop to help expand their personal influence?

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