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Media and entertainment

Transform customer experiences and
capitalise on new growth opportunities.

Media companies need to be smarter then ever to succeed in an era of constant change. Focus on new ways for revenue and business model change, develop deeper customer insight, and optimise and revitalise core operations to fuel innovation.

Success stories

Media and entertainment solutions


Thought Leadership

Research, analysis and perspectives explore media and entertainment industry issues

Making media and entertainment smarter

IBM provides software that enables media and entertainment companies to build smarter solutions that address a rapidly changing market through capabilities that help build an agile digital supply chain to quickly bring new products to market, meet the increasing demands of the digitally-savvy customer, and pursue cost savings and new revenue opportunities.