Drive profitable growth. Deliver targeted promotions. Synchronise inventory and brand experience. How? Through a smarter shopping experience driven by promotional and merchandising effectiveness.
Our view: Private label brands are no longer the cheap, no-frills grocery products we remember from the 1980s. Instead, they are transforming the food and grocery industry - the brand powerhouse of the future.
Read the report: Brandquake (PDF,326KB) How house brands are transforming the food and grocery industry.
From the IBM/AFGC whitepaper series Get the goods: Insights on topical issues affecting the food and grocery industry in Australia
Other reports in the series include:
1:1 Consumer discusses the importance of focusing on the 1:1 consumer relationship to ensure success in today's complex market. Read the report: 1:1 Consumer (PDF,499KB)
Consumer products solutions
Research, analysis and perspectives explore consumer products industry issues
Tracking food through the supply chain
Making consumer products smarter
Heads in the Cloud and Smart Phones in Hand
Consumer products highlights
- Facing the Forces of Change: Decisive Actions for an Uncertain Economy
This research study provides wholesaler-distributors with strategic insights into the key business and economic trends affecting the wholesale distribution supply chain through 2015.
- Insights from the Global CEO Study: Consumer Products edition
Ever-rising complexity is unavoidable: the choice is in how consumer products organizations respond. Our interviews with more than 1,500 CEOs revealed that the most successful are creatively discovering ways to capitalise on complexity.
- An appetite for change
The stresses on the food value chain are pervasive, profound and persistent and while solutions are not easy, technology is no longer the barrier it once was. A smarter food value chain is not just possible, but imperative. IBM has the technology solutions and expertise to make it happen.
- The future of the consumer products industry
To flourish in this rapidly changing world, Consumer Products companies must focus on flawless execution in connecting with consumers, managing supply chain efficiencies and collaborating with channel partners.