Customer relationship management

Our view: Leading companies know the importance of building strong bases of loyal, profitable customers who are also advocates for the company.

What we offer

Business consulting for CRM

Our extensive customer relationship management business consulting capabilities can help you achieve your goals.

	Learn more (US)

Partnering for solutions

Combine IBM expertise with leading customer relationship management applications.

“Every customer experience is an opportunity to nurture a customer into a brand advocate.”

Dan Hirschbuehler
CRM Leader,
Global and Americas

Thought Leadership

Research, analysis and perspectives to address critical business issues.


	Turning shoppers into advocates: The customer focused retail enterprise (US)

	Unlocking customer advocacy in retail banking: The customer focused enterprise (US)

	CRM done right: an executive handbook for realising the value of CRM (US)

	All customer relationship management reports (US)

Related offerings

	Strategy & change consultants partner with company leaders to strategise, transform and hone their business capabilities.
	Financial management services enable the finance function to address risks and drive enterprise-wide profit improvement.

	Human capital management helps an organisation leverage the talent of their workforce to create true marketplace differentiation.
	Application services leverages global delivery to address the full continuum of the application life cycle.