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Consumer products consulting

   
  Building the brand. Delivering the brand promise through information transparency.

Our view: Leading consumer products manufacturers have the opportunity to re-establish the consumer trust and confidence required to grow their brands by adopting a strategy of full value traceability.

Read the report: Establishing trust through traceability: Protect and empower your brand for today's "Omni Consumer" (registration required)


What we offer

Business solutions

Deep industry expertise provides the foundation for solving the most complex business problems.

Trade promotions management

Item and price synchronisation

Product life-cycle management

All consumer products solutions

Real results

Campbell Soup Company puts increased employee productivity into the mix with improved business process management.

All consumer products case studies

Bill Gilmour

“Focusing on customers and tailoring products to their needs is key to improving margins and creating clear differentiation.”

Bill Gilmour
Global Leader, Consumer Products

Thought Leadership

Research, analysis and perspectives to address critical business issues.

Integrated data analytics: Executing with precision (US)
The strategic agenda for consumer products customer management (US)
Global Data Synchronisation: Building a flexible approach (US)
Consumer products 2010: Executing to lead in a world of extremes (US)
All consumer products reports (US)

Related offerings

Strategy & change consultants partner with company leaders to strategise, transform and hone their business capabilities.

Supply chain management combines business and technology expertise to drive collaboration with partners and accelerate time to market.

Customer relationship management strategies can drive improved customer loyalty, satisfaction and profitability across all channels.

Application services leverages global delivery to address the full continuum of the application life cycle.



 
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0800 426 431.

IBM 2008 Global Human Capital Study
IBM 2008 Global Human Capital Study

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