What are the key trends that impact marketing today and have the potential to transform the discipline? How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? How are they managing the digital transformation that is changing the way people communicate and interact?
To find out, IBM sought the perspectives of Chief Marketing Officers (CMOs) from around the world. We conducted more than 1,700 in-depth, face-to-face interviews with CMOs from companies of various sizes, across a wide range of industries and regions.
Our findings will be revealed in the inaugural IBM Global CMO Study, to be published in October 2011. This study, the largest of its type ever undertaken, will become the latest addition to IBM's premier C-suite Studies series, a comprehensive collection of thought leadership across the C-suite.
To be among the first to find out what challenges and opportunities are confronting today's Chief Marketing Officers and how they are responding, register to receive the study on launch day.
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To find out how CMOs are helping their organisations cope with increasing complexity, IBM conducted face-to-face interviews with 1,734 CMOs in 19 industries and 64 countries, including 57 CMOs from Australia and New Zealand (ANZ). Read the Australia and New Zealand perspective on the study here
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Discover how technology is reshaping Marketing
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Discover how IBM can help you add science to the art of Marketing
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Watch the webinar to learn how science can take the guess work out of Marketing
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Deliver exceptional web experiences with the Customer Experience Suite
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Understand what customers value, a critical first step toward building a Social CRM strategy
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Discover five predictive imperatives for maximizing customer value
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Learn how to create meaningful conversations with customers
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Ted Samson of InfoWorld sees a bright future for Watson beyond the fun and games
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Learn more in this video interview with Nancy Pearson of IBM
The future of retail: How Australian retailers can compete
In this series of videos. Andy Nicholas discusses the current exposure of Australian retailers to offshore, online competitors but also addresses their opportunity, the lessons learned from North America, and provides the vision for seamless cross channel retailing.
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What lessons have been learned in North America in cross-channel retailing that can help Australian retailers
More videos
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What are some of the measured benefits that retailers have realised from implementing multi-channel approaches in your experience?
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How would you recommend an Australian business start out on the journey of multi channel retailing?
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What is Smarter Commerce and how has IBM built it's capabilities in this area in the last year?
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What factors have brought the current challenge to Australian retailers
What approaches can they use to compete with online, offshore competitors?
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Hitworks Client Case Study
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Brian Fetherstonhaugh
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Chairman and CEO of OgilvyOne Worldwide
The CMO and the Social Commerce Challenge
The emerging role of the CMO
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Yuchun Lee
Vice President of Enterprise Marketing Management Group, IBM
The Voice of the Chief Marketing Officer from the Argyle Executive Forum
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Over the last few weeks, I’ve attended four breakfasts, a dinner, and several one-on-one briefings with CMOs to discuss the findings of our global CMO study. I’ve had a great time talking to my marketing peers as it’s been a rare opportunity to step back from the day-to-day and gauge where others are at – and where we are at compared to the market.
Back at my desk, I’ve had a chance to reflect on the many conversations I’ve had and it’s fair to say there’s a lot of agreement with the study from the other marketers – people understand and viscerally agree with what’s being said and recognise the challenges....
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Jarther Taylor
Group Marketing
Executive, GBS, IBM
Australia & New Zealand
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Edward Orange
General Manager,
Software Group,
IBM Australia & New Zealand -
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