Study highlights

How are CEOs and senior public sector leaders responding to today's connected era?

• Download the IBM CEO Study highlights (3.5MB)

Event replay: Dynamics of disruptive innovation

Watch an expert panel, led by CEO Study Director Anthony Marshall, discuss new approaches to challenging the status quo.

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2012 IBM CEO Study major themes

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• Employees. Empowering employees through values
• Customers. Engaging customers as individuals
• Partnering. Amplifying innovation with partnerships

Overview

For some time, businesses have been refining and optimizing their networks of suppliers and partners. But something just as meaningful has been happening – the sudden convergence of the digital, social and mobile spheres – connecting customers, employees and partners in new ways to organizations and to each other.

In speaking face-to-face with 1,709 CEOs, general managers and senior public sector leaders around the globe, leaders confirmed that our new connected era is changing how people engage. How are CEOs responding to the complexity of increasingly interconnected organizations, markets, societies and governments? Our key findings center on:

• Employees. Empowering employees through values
• Customers. Engaging customers as individuals
• Partnering. Amplifying innovation with partnerships

Empowering employees through values

CEOs see greater organizational openness ahead. But as rules are refined and collaboration explodes, how will they avoid chaos, protect the business and deliver results?

Videos: CEOs discuss their employee priorities

Creating an environment where innovation is a core value

John Fahey, CEO of National Geographic creates an environment where employee input and shared values drive the organization toward a successful Mission 2015.

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Additional CEO Study videos will be posted on this site in the coming weeks

Watch leading CEOs describe the importance of creating a more open and collaborative organizational culture, and how they balance control with greater openness.

How can IBM help?

• Become a social business (PDF, 448KB)
• Align workforce and strategy to work beyond borders (PDF, 481KB)
• Integrate the unique capabilities of mobile (PDF, 943KB)

Engaging customers as individuals

CEOs are searching for customer insight. But even if they discover it, are their organizations equipped to respond with relevance and speed?

Videos: CEOs discuss their customer priorities

Innovative care enhances customer relationships

Luiza Helena Trajano, CEO of Magazine Luiza discusses the company's evolving customer care model: reaching new markets and setting an industry best practice of how to meet customers on their terms.

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Additional CEO Study videos will be posted on this site in the coming weeks

Watch leading CEOs explain why and how they are seeking a better understanding of individual customer needs and enable improved responsiveness.

How can IBM help?

• Use analytics to cater to empowered customers (PDF, 487KB)
• Become a successful interactive marketer (PDF, 500KB)
• Define a customer centered value proposition (PDF, 496KB)
• Develop a customer-focused cross-channel strategy (PDF, 479KB)
• Integrate the unique capabilities of mobile (PDF, 943KB)

Amplifying innovation with partnerships

With nearly 70 percent of CEOs aiming to partner extensively, what will make this a differentiating strategy?

Videos: CEOs discuss their partnering priorities

Partnering to drive innovation

Peter Voser, CEO of Royal Dutch Shell discusses how the days of isolated innovation are coming to an end, and how strategic partnerships - some not so obvious - are a key to success.

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Additional CEO Study videos will be posted on this site in the coming weeks

Watch leading CEOs discuss how the connected economy is leading them to forge more external partnerships that help address the pressure to innovate.

How can IBM help?

• Understand cloud's game-changing business value (PDF, 461KB)
• Transform for sustainable growth (PDF, 521KB)
• Accelerate your analytics journey (PDF, 486KB)
• Become a social business (PDF, 448KB)
• Optimize your critical operations (PDF, 455KB)

Contact us

iibv@us.ibm.com

Industry perspectives

Infographics: See it in pictures

People are saying…

How to find more about the IBM CEO Study

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New Intelligence video channel

• View videos and participate in v-panels about the IBM CEO Study
• Event replay: Dynamics of disruptive innovation. Watch this May 23, 2012 CEO Study v-panel led by IBM CEO Study Program Director Anthony Marshall and featuring Rita J. King, EVP of Business Development, Science House, Navi Radjou, Co-author of "Jugaad Innovation" and Fellow at Judge Business School, University of Cambridge, and Joshua Gans, Professor of Strategic Management at the Rotman School of Management, University of Toronto.

Find our CEO Study experts on LinkedIn

• Peter Korsten - VP and Global Leader, IBM Institute for Business Value
• Anthony Marshall - Global CEO Study Director, IBM Institute for Business Value
• Saul Berman - VP and Global Strategy Partner, IBM Global Services
• Linda Ban - Global CIO Study Director, IBM Institute for Business Value
• Grace Chopard - VP, Global Strategy and Transformation, IBM Global Business Services
• Steven Davidson - Partner, Global Strategy and Transformation, IBM Global Business Services

IBM CEO Study: Command & Control Meets Collaboration

• Read the press release - CEOs are embarking on a new era of leadership as they embrace a more connected culture (US)

Contact us

iibv@us.ibm.com