Effective engagement and intelligent investment are your key moves. Read more and consider your next steps.
Learn how connecting the dots from planning to execution can improve customer service and grow more… revenue. Companies are recognizing the benefits of a multi-enterprise, synchronized Smarter Commerce approach to value chain management. less
Research and Insights
IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights into the more… value of improved collaboration between CMOs and CIOs. It is a clear response to the radical shifts occurring in both the Marketing and Information Technology (IT) fields. less
Insights from IBM’s Global CMO Study and the right partnerships can help CMOs get closer to the more… customer. Success in collaborating with external and internal partners to achieve greater customer intimacy will be the hallmark of the strengthened CMO. less
Learn how customer analytics can pay off in this report from IBM’s Institute for Business Value. The more… report identifies four stages of organizational capabilities and associated customer analytics strategies that are essential to developing an approach designed to drive growth and increase customer satisfaction. less
Watch Bridget van Kralingen, senior vice president of IBM Global Business Services share highlights of the recent C-suite Study.
Watch Petr Dvorak, vice president of Vodafone Czech Republic, discuss the importance of focusing on driving change and rallying around universal KPIs.
IBM research shows that many organizations are not ready for the everyone-to-everyone environment. How are you preparing for this radical disruption?
Collaborate with your customers to architect next generation customer experiences across physical and digital worlds.
Marketing pros are beginning to apply scientific rigor to their analysis to help prescribe best courses of action. Are you ready to get started?
Find out why CMOs are at the heart of enterprise transformation, then think about where you stand.
How can a CMO play a proactive role in leading the enterprise to see managing risk as a business opportunity?
First Tennessee Bank uses advanced analytics to find the answers.
Globe Telecom synchronizes process change with technology to improve promotion effectiveness and efficiency.
Read the Forrester Research case study to learn how Dutch bank, ING, found the right approach.
IBM can help transform marketing to engage customers in interactive dialogues across new and traditional channels. Are you looking for new ideas?
Over 20,000 companies and organizations around the world gain deeper insights with Cognos performance management solutions.
Through an accelerated four week engagement, IBM can help you develop a channel strategy that is reflective of your more… brand, establish design characteristics, key capabilities and an investment strategy for each channel, identify and prioritize channel innovation opportunities, and understand the high-level technical requirements to support the channel strategy. less