Leadership and innovation

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Spotlight

Discover how to grow profit and revenue faster

Effective engagement and intelligent investment are your key moves. Read more and consider your next steps.

Smarter Commerce is redefining value chain visibility Learn how connecting the dots from planning to execution can improve customer service and grow revenue (1.72MB, 12 pages)

Learn how connecting the dots from planning to execution can improve customer service and grow more revenue. Companies are recognizing the benefits of a multi-enterprise, synchronized Smarter Commerce approach to value chain management. less

Research and Insights

As Marketing moves to leverage information technology the need for CMO and CIO collaboration has never been greater IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights

IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights into the more value of improved collaboration between CMOs and CIOs. It is a clear response to the radical shifts occurring in both the Marketing and Information Technology (IT) fields. less

Collaborating to achieve customer centricity Collaborating to achieve customer centricity (1.3MB, 8 pages)

Insights from IBM’s Global CMO Study and the right partnerships can help CMOs get closer to the more customer. Success in collaborating with external and internal partners to achieve greater customer intimacy will be the hallmark of the strengthened CMO. less

Driving top line growth by bringing science to the art of marketing Learn how customer analytics can pay off in this report from IBM's Institute for Business Value

Learn how customer analytics can pay off in this report from IBM’s Institute for Business Value. The more report identifies four stages of organizational capabilities and associated customer analytics strategies that are essential to developing an approach designed to drive growth and increase customer satisfaction. less

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Case studies

Providing the right products to the right customers at the right time First Tennessee Bank uses advanced analytics to find the answers(4:12)

First Tennessee Bank uses advanced analytics to find the answers.

Streamlining service design and delivery Globe Telecom synchronizes process change with technology to improve promotion effectiveness and efficiency

Globe Telecom synchronizes process change with technology to improve promotion effectiveness and efficiency.

Delivering personalized product offers across channels in real time Read the Forrester Research case study to learn how Dutch Bank, ING, found the right approach

Read the Forrester Research case study to learn how Dutch bank, ING, found the right approach.

Solutions

Enterprise Market Management IBM can help transform marketing to engage customers in interactive dialogues

IBM can help transform marketing to engage customers in interactive dialogues across new and traditional channels. Are you looking for new ideas?

Use advanced analytics to improve decision making and business performance 23,000 leading companies and organizations around the world gain deeper insights with Cognos analytics software

Over 20,000 companies and organizations around the world gain deeper insights with Cognos performance management solutions.

Smarter Commerce - Cross-channel experience assessment Optimizing channel strategy to maximize value (473KB, 2 pages)

Through an accelerated four week engagement, IBM can help you develop a channel strategy that is reflective of your more brand, establish design characteristics, key capabilities and an investment strategy for each channel, identify and prioritize channel innovation opportunities, and understand the high-level technical requirements to support the channel strategy. less

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