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As Marketing moves to leverage information technology the need for CMO and CIO collaboration has never been greater IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights

IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights into the more value of improved collaboration between CMOs and CIOs. It is a clear response to the radical shifts occurring in both the Marketing and Information Technology (IT) fields. less

Partnering for business growth - what leading CIOs have discovered Learn how to position IT as a driver of sustainable growth in this Center for CIO Leadership study

White paper from the Center for CIO Leadership explores the steps that CIOs can take to position information more technology as a driver of sustainable business growth - and position themselves as business partners in leading this growth. less

A discussion on the future of leadership from today's leaders Gain insights from a special IBM forum and visit the THINK Booth for a series of videos on leadership

THINK: A Forum on the Future of Leadership brought together leaders from government, business, academia and more science, along with an audience of up-and-coming leaders from across the globe, to deepen our collective understanding of the keys to success on a smarter planet. View video excerpts of the meeting. less

Research and Insights

Six key skills CIOs need to master business leadership Six key skills CIOs need to master business leadership

A report from Center for CIO Leadership offers insights and a roadmap for CIOs to follow as they negotiate the more challenges and opportunities of creating sustainable business value for the enterprise. For each of the Center's six core competencies, detailed findings and insights on the current state of CIOs' skills are offered. less

Digital transformation: creating new business models where digital meets physical Discover how to improve customer interaction and collaboration in the new digital age as Individuals and businesses alike are embracing social media and digital devices to engage government, businesses and civil society, as well as friends and family. These trends are forcing businesses to rethink what customers value most and to create operating models that take advantage of what's newly possible for competitive differentiation.

Discover how to improve customer interaction and collaboration in the new digital age as Individuals and businesses alike more are embracing social media and digital devices to engage government, businesses and civil society, as well as friends and family. These trends are forcing businesses to rethink what customers value most and to create operating models that take advantage of what's newly possible for competitive differentiation. less

The smarter planet: a mandate for CIO leadership in a radically changing world With digital technology increasingly embedded into systems and processes, becoming smarter is imperative. What must CIOs understand?

With digital technology increasingly embedded into systems and processes, becoming smarter is imperative. What must CIOs understand?

The smarter planet: a mandate for CIO leadership in a radically changing world

With digital technology increasingly embedded into systems and processes, becoming smarter is imperative. What must CIOs understand?

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Case studies

Partnering to manage the application portfolio Partnering to manage the application portfolio(4:19)

Leaders from Westfield Insurance Company talk about their partnership with IBM to manage core business applications.

Solutions

IBM expands the Cloud portfolio with new services and software offering unprecedented choice, security and portability Learn more about the industry's most advanced cloud services and software

Learn more about the industry's most advanced cloud services and software, which have been designed from the ground more up for enterprise clients. The latest IBM Cloud services and capabilities introduce unprecedented choice, security and portability as businesses shift critical activities to the cloud and approach its use as a platform for business. less

IT Strategy and Design Services IT strategy and design services from IBM can help CIOs successfully assess, plan and design an enterprisewide approach that supports business goals.

IT strategy and design services from IBM can help CIOs successfully assess, plan and design an enterprise-wide approach that supports business goals.

IT Strategy and Performance Assessment The IT Strategy Assessment helps CIOs align the current IT strategy, resources and investment to changes in business direction. (429KB, 2 pages)

The IT Strategy Assessment helps CIOs align the current IT strategy, resources and investment to changes more in business direction and corporate strategy. It focuses on core value drivers in key process areas in order to make targeted improvements. less

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