Confounded by consumer purchase decisions? Consumer decision process modelling takes the guesswork out of revenue growth
Is your company ready to grow? Do you know why the next consumer will buy from your company, or buy from your competitor? Can you win more share in your market without knowing why you don't win every consumer?
Updated 01 apr 2004
|
|
|
|
Energise your supply chain network: New competitive advantage from existing investments
This survey identifies current practices, captures significant trends and establishes operational performance benchmarks in five key areas of supply chain management (SCM): new product development, supply chain planning, customer order management, procurement and logistics.
Updated 05 jan 2004
|
|
|
|
CRM done right
In its recent research study on CRM Done Right, IBM set out to understand what separates companies that are successful with their CRM efforts from those that are not successful. The results of the survey pointed to the fact that achieving success with and driving value from CRM is no small task.
Updated 01 dec 2003
|
|
|
|
Building blocks, not stumbling blocks: Language strategies ease collaboration in a multilingual world
To understand how companies currently are addressing language translation related to knowledge management, the IBM Institute for Business Value conducted over 20 in-depth interviews with a cross-section of Fortune 500 companies and government agencies.
Updated 04 nov 2003
|
|
|
|
Large-scale outsourcing saves nearly half the IT budget
Large-scale outsourcing can help IT departments cut their budgets by more than 40%, but IT departments must pursue a range of options.
Updated 22 okt 2003
|
|
|
|
In pursuit of comparative advantage: Retail goes on demand
Knowing that the future promises an even more frenzied pace, it's time for retailers to consider trading in common practices for on demand processes that provide the speed and flexibility needed to stand out in a crowded retail marketplace.
Updated 17 jun 2003
|
|
|
|
Driving an operational model that integrates customer segmentation with customer management
Very broadly, the goal of customer segmentation is to know your customers better, and to use that knowledge to enhance corporate profitability. Companies paying attention to customer segmentation are reaping rewards.
Updated 03 jun 2003
|
|
|
|
Enhancing the customer shopping experience: 2002 IBM/NRF "Store of the Future" survey
IBM, in association with the National Retail Federation (NRF), surveyed leading retailers in North America and Europe to discover what steps retail executives are taking to build their "stores of the future."
Updated 02 jun 2003
|
|
|
|
Driving value in the CPG/retail industry through data synchronisation: The basis for trading partner collaboration
What are the different models for data synchronisation and what steps do industry participants need to take to begin exploiting data synchronisation's promised benefits?
Updated 21 apr 2003
|
|
|
|
Leadership in a world of extremes: Relevance reigns
The retail leaders of tomorrow will be those that can excel in a world of extremes and are exceedingly good at delivering a very focused value proposition.
Updated 17 mrt 2003
|
|
|
|
Online returns management strategies
Returns management is gradually becoming one of the critical areas where online retailers are focusing to cut costs and improve customer relationships. How can more effective returns management and reverse logistics strategies help to achieve both of these objectives?
Updated 20 aug 2001
|
|
|
|
On demand business: The new agenda for value creation
The beginning of the twenty-first century marks the era in which the structure of business begins to reflect fully the changes brought about by the information age.
|
|
|
|
Raising the bar (code) to create the first "intelligent" value chain
Remember the impact of the barcode some 25 years ago. Auto-ID is the next generation of product identification and tracking - a revolutionary advance that is on the verge of transforming the value chain.
|
|
|
|