Consumentenproducten: Literatuur

Consumer products 2010: Executing to lead in a world of extremes

Consumer-driven supply chain networks: Building the supply chain of the future

Confounded by consumer purchase decisions? Consumer decision process modelling takes the guesswork out of revenue growth

Energise your supply chain network: New competitive advantage from existing investments

CRM done right

Building blocks, not stumbling blocks: Language strategies ease collaboration in a multilingual world

Large-scale outsourcing saves nearly half the IT budget

Driving an operational model that integrates customer segmentation with customer management

Innovative New Product and Service Development - Pursuing success through full customer involvement

New rules bring consumer and trade promotions to harsher light

On demand business: The new agenda for value creation

Play big - The consumer packaged goods imperative

Raising the bar (code) to create the first "intelligent" value chain

Trade funds investment: Getting control and delivering value