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Literatuur
 
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Confounded by consumer purchase decisions? Consumer decision process modelling takes the guesswork out of revenue growth
Is your company ready to grow? Do you know why the next consumer will buy from your company, or buy from your competitor? Can you win more share in your market without knowing why you don't win every consumer?
Updated 01 apr 2004
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( 537KB )
Energise your supply chain network: New competitive advantage from existing investments
This survey identifies current practices, captures significant trends and establishes operational performance benchmarks in five key areas of supply chain management (SCM): new product development, supply chain planning, customer order management, procurement and logistics.
Updated 05 jan 2004
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( 557KB )
CRM done right
In its recent research study on CRM Done Right, IBM set out to understand what separates companies that are successful with their CRM efforts from those that are not successful. The results of the survey pointed to the fact that achieving success with and driving value from CRM is no small task.
Updated 01 dec 2003
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Building blocks, not stumbling blocks: Language strategies ease collaboration in a multilingual world
To understand how companies currently are addressing language translation related to knowledge management, the IBM Institute for Business Value conducted over 20 in-depth interviews with a cross-section of Fortune 500 companies and government agencies.
Updated 04 nov 2003
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Large-scale outsourcing saves nearly half the IT budget
Large-scale outsourcing can help IT departments cut their budgets by more than 40%, but IT departments must pursue a range of options.
Updated 22 okt 2003
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( 55KB )
Clearing for takeoff: U.S. airline regulatory reforms for economic stability
The airline industry faces difficult challenges, and lasting relief is not on the horizon. Instead of the bailouts of recent years, regulatory reforms that address the structural impediments facing the industry are needed to provide a foundation for lasting viability.
Updated 06 okt 2003
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Hospitality and leisure 2010: Experience rules
This paper offers near-term, actionable steps that hospitality and leisure providers should consider in preparing for a competitive environment in which Experience Rules.
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On demand business: The new agenda for value creation
The beginning of the twenty-first century marks the era in which the structure of business begins to reflect fully the changes brought about by the information age.
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( 1276KB )
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