The future of financial services: Intelligent growth
In this paper, the IBM Institute for Business Value presents six key competencies and corresponding case studies to guide companies through an assessment of their current strengths in preparation for the future financial services marketplace.
Can your customers hear you? The noise can be deafening
Over the last decade, the steady flow of communication along the information superhighway has risen to tidal wave proportions. Today, online consumers are deluged with an unrelenting stream of electronic communications. Advertising envelops every major Internet search engine.
With the insurance industry facing ongoing consolidation, combined with increasing commoditization of core products, there is increasing emphasis on developing new products that innovatively meet customers' evolving and diverse financial needs.
Segmenting the high net worth market to serve it better online
While today's newly emerging high net worth (HNW) segments require different degrees of personalisation and service, all require access to their finances when, where and how they want.
