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2011 IBM 글로벌 CMO 연구,(Chief Marketing Officer) 


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전세계 1,734 CMO는 어떠한 고민을 하고 있을까요?

오늘날 기업의 CMO(최고 마케팅 담당자) 들은 기업의 마케팅 및 커뮤니케이션을 총괄하는
상황에서 세간의 화두가 되고 있는 소셜 미디어의 영향력, 급증하는 데이터 그리고 풍부한
지식과 경험을 갖춘 고객의 요구에 어떻게 대응하고 있을까요?
또한 사람들간의, 소비자와 기업간의 소통 및 상호작용 방식을 바꾸는 디지털 변화에 대해
어떻게 대응하고 있을까요?

IBM은 그에 대한 해답을 찾기 위해, 전 세계 64개국 19개 산업에 걸쳐 1,734분의 CMO의
대면 인터뷰를 통해 그 분들의 견해를 구했습니다.

한국IBM에서는 2011년 11월 IBM 글로벌 CMO 연구 발표를 통해, 기업 CMO의 애로사항,
전망 그리고 기대되는 역할 등에 대해 구체적으로 공유해드릴 예정입니다.

연구 보고서(한글)를 원하시면 등록 및 신청 부탁 드립니다.
등록하신 분에 한해서 11월 중 이메일로 전달 드리겠습니다.

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