Smarter Commerce Consulting

Customers are increasingly technology savvy, embracing new ways to shop and buy, and using social networks to collaborate while influencing and accelerating the buying process.

Smarter commerce increases the value you generate for your customers and partners in a rapidly changing digital world through rethinking customer value, developing new levels of customer insight and developing new ways of facilitating customer and partner engagement, thus driving predictable and improved outcomes for your business.

• Participate in the Smarter Commerce conversation (US)

Smarter Commerce is a strategic approach that places the customer at the center of your business.

Customer value strategy

Re-think how your customers define value and the changes you must make to your value chain so you can profitably deliver exactly what your customers want, when they want it.

• Market & customer management (US)
• Operations & supply chain strategy (US)
• Supply chain and logistics management (US)
• Business strategy (US)

Case studies

• IBM helps HDFC Bank move files automatically and securely while reducing costs (145KB)
• IBM helps HDFC Bank increase customer loyalty through event based marketing (172KB)

Customer insight

Develop deep customer insights in real-time that you can turn into immediate action.

• Complex supply chain optimization (US)
• IBM Real-Time Analytics Matching Platform (RAMP) (US)
• Marketing investment optimization (US)
• Corporate Brand Reputation Analysis

Customer and partner engagement

Connect, collaborate, conduct commerce and create a differentiated customer experience with customers and partners

• Smarter Commerce solutions from Application Innovation Services (US)

1-800-FLOWERS.COM: Creating an e-commerce platform for the future

Read the case study (206KB)

Staples makes it easy for online customers and becomes a more flexible and successful business

Read the case study (107KB)

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