IBM Interactive Experience

Reinventing experiences for growth

The IBM Difference

Customer Experience Innovation Customer Experience Innovation

Collaborate with your customers to architect next generation customer experiences across physical and digital worlds.

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Digital Reinvention Digital Reinvention

New IBM research shows that many organizations are still not ready to navigate the everyone-to-everyone environment. To prepare for the radical disruption ahead, companies need to act now to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.

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IBM Customer Experience Lab IBM Customer Experience Lab

IBM Research and IBM Global Business Services are in a unique client partnership model to invent the next generation of digital experiences.

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Enterprise Transformation through Marketing Enterprise Transformation through Marketing

CMOs are at the heart of enterprise transformation, engaged with their C-Suite colleagues to drive seamless customer experiences.

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The Scale and Impact of the Global Center of Competence The Scale and Impact of the Global Center of Competence

The Smarter Commerce Center of Competence consists of subject matter experts who help accelerate the sales, solutioning, and delivery of Smarter Commerce services and solutions around the world.

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Accelerating through Mobile Engagement Accelerating through Mobile Engagement

Mobile is a unique opportunity to re-think the way businesses interact with customers as a unique platform to build intimacy with your desired audience.

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Advanced Social Analytics Platform (ASAP)

Create socially inspired and personalized recommendations for your customers.


IBM makes new investments for reinventing experiences

New investments for reinventing experiences
Announcing $100M investment, 10 new labs and 1,000 new colleagues

IBM Named A Leader In IDC MarketScape For Business Consulting Services

IDC MarketScape Worldwide Business Consulting Services Vendor Assessment. IDC MarketScape: Worldwide Business Consulting Services Market.

Gartner has positioned IBM in the Leaders Quadrant of the Magic Quadrant for Digital Marketing Services

Gartner has positioned IBM in the Leaders Quadrant of the Magic Quadrant for CRM Service Providers, Worldwide

Magic Quadrant Figure 1

Featured insights

Digital reinvention Digital reinvention: Preparing for a very different tomorrow
Why organizations need to continually redefine strategy to remain competitive.

Greater expectations Greater expectations
Consumers are asking for tomorrow, today.

IBM Global C-suite Study: The Customer-activated Enterprise IBM Global C-suite Study: The Customer-activated Enterprise
Across the boardroom, CEOs, CIOs, CFOs, CMOs, CHROs and CSCOs must open up to customer influence, pioneer digital-physical innovation and craft engaging customer experiences.

Marketing Science Marketing Science
From descriptive to prescriptive

Meet the Forward Thinkers

Paul Papas Paul Papas
Global Leader, IBM Interactive Experience

Matthew Candy Matthew Candy
European Leader, IBM Interactive Experience

John Armstrong John Armstrong
North America Leader, IBM Interactive Experience

Jennifer Lindstrom Jennifer Lindstrom
Partner, IBM Interactive Experience

Warren Tomlin Warren Tomlin
Partner, IBM Interactive Experience

Kurt Solarte Kurt Solarte
IBM Interactive Experience Austraila

Antje Kruse-Schomaker Antje Kruse-Schomaker
IBM Interactive Experience Germany

Stephen Laughlin Stephen Laughlin
Vice President and Partner at IBM - Smarter Commerce & Retail

Amanda Gosling Amanda Gosling
Strategy Partner, IBM Interactive Experience

Andrew Grill Andrew Grill
Global Partner, Social Business

Contact us

Our work

Jaguar Land Rover Jaguar Land Rover
The Jaguar Land Rover Virtual Experience demonstrates how the physical and digital worlds are merging to reshape the consumer shopping experience.

Banorte - Ixe Banorte - Ixe
Banorte-Ixe Partners with IBM to Establish a Unique Client-Centric Banking Model in Latin America.

ANZ Bank ANZ Bank
ANZ Turns to IBM's Watson to Customize Wealthy Client Services.

City Forward City Forward
City Forward is a free, web-based platform that enables city officials, researchers, academics and interested citizens world-wide to view and interact with city data while engaging in an ongoing public dialogue.

Boston Children's Hospital Boston Children's Hospital
OPENPediatrics and IBM Partner to Build a Hospital Without Walls.

US Open US Open
IBM at US Open 2013 Tennis Technology - IBM and USTA Captivate Tennis Fans with Immersive Second Screen Experience.

Nationwide Building Society Nationwide Building Society
Nationwide Building Society creates a first-rate mobile banking offering.

NS Shopping NS Shopping
NS Shopping Selects IBM to Transform Customer Experience with Mobile and Analytics Technologies.

Signet Jewelers Signet Jewelers
IBM Partners with Signet Jewelers on Digital Makeover to Boost Customer Experience, Online Sales

Rugby Foot ball Union
Rugby Football Union uses predictive analytics to drive fan engagement

Telerx listens to the voice of the customer
Telerx reveals new insights into consumer behavior with speech-to-text analytics

Merlin Merlin Entertainments
Merlin Entertainments boosts online ticket sales with a global eCommerce solution from IBM.

First Tennessee How First Tennessee Bank got Smarter
Facing increasing competition in the banking market, new CMO Dan Marks challenged his company to optimally focus marketing resource by installing an innovative accountability framework.

Air Canada How Air Canada Got Smarter
Perfecting the art of self-service. How self-service helped an airline transform their brand.

Staples Staples
Staples makes it easy for online customers and becomes a more flexible and successful business.

smarter e-commerce 1-800-FLOWERS.COM
Creating an e-commerce platform for the future.


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Customer Strategy

Rethink your business model and customer engagement strategies to capitalize on physical-digital convergence in an omni-channel world.

Innovation, Creative and Design

Differentiate your experience through digital innovation across the customer lifecycle.

Customer Analytics

Identify and understand your individual customers and predictively address their needs to grow loyalty and advocacy.

Customer Platforms

Orchestrate continuous customer interactions across digital, social and mobile platforms to engage and transact, anytime and anywhere.

Smarter Commerce Maturity Assessment

Learn how we can assess your end to end capabilities across supply chain, marketing, sales and service functions to deliver a path forward for your desired Smarter Commerce capabilities.

Costumer Driven Strategy, Costumer Experience and Engagement, Value Chain Visibility, Market Performance and Optimization, Sales Performance and Optimization, Costumer Insight and Intelligence, Social Business, Mobile Business.Costumer Driven Strategy, Costumer Experience and Engagement, Value Chain Visibility, Market Performance and Optimization, Sales Performance and Optimization, Costumer Insight and Intelligence, Social Business, Mobile Business.