Featured client stories
Grupo Financiero Banorte
A foundation of analytics and personalized engagement build a customer-centric business model.
Cognitive and analytics technology transforms the Raptors’ talent evaluation processes.
Radical transformation lets Unilever Europe focus on growth and winning in the marketplace.
Insights & research
Institute for Business Value
The IBM Institute for Business Value leverages IBM global industry and functional experts to discover emerging trends, business innovations and success patterns.
IBM Center for Applied Insights
The IBM Center for Applied Insight uncovers new ways of thinking, working and leading through research and analytics.
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Redefining Boundaries: Insights from the Global C-suite Study
Read how the top 6% of CMOs “outthink commotion” to create more meaningful customer experiences.
Digital Transformation with IBM and SAP
Modernize customer experience and drive value from cognitive apps as you accelerate into the digital economy.
IBM announces intent to acquire Bluewolf
IBM extends analytics, experience design and industry consulting leadership with leading Salesforce consulting practice.
WSJ: Turner Enlists IBM’s Watson for Ad Sales Efforts
Watson to crunch huge data sets on behalf of marketers looking to buy ads on TBS, TNT, CNN.
IBM Interactive Experience Welcomes Resource Ammirati
IBM enhances global design and digital capabilities to create transformative brand experiences for clients.