Though the telecom market in India is still attractive, it is becoming increasingly saturated, driving customer acquisition costs sky-high while lowering switching costs. With the entry of new global telecom players, customer acquisition and retention costs are spiralling upwards, squeezing out the margins.
To remain competitive, you need customer contact services that utilize analytics to analyze customer data across disparate sources and provide actionable insight. IBM Global Process Services leverages advanced analytics to help you better understand customer behavior and launch targeted marketing campaigns for improved customer acquisition and retention and enhanced profitability.
IBM delivers business process outsourcing services for Customer Relationship Management (CRM) and Procurement & Supply Chain Management for many of the world’s largest telecommunications companies.
See how Telstra, one of Australia’s premier telecommunications companies, is benefiting from their procurement outsourcing partnership with IBM: Telstra case study
We’re here to help
Easy ways to get the answers you need.