Keep the team focused and aligned on outcomes that matter to users

IBM Design Thinking is the framework we use to collaborate, align teams and form intent to solve our users’ problems—while also improving customer experiences at the speed and scale the modern enterprise demands. Using IBM Design Thinking, we focus our efforts on the outcomes and goals that matter most to users.

Agile goes hand in hand with IBM Design Thinking. We’ve adopted rapid, iterative ways of working to respond faster to change, incorporate feedback, and create working products to more quickly impact the customer experience in significant ways.

Additional resources

IBM Design Thinking

Learn more about the IBM Design Thinking framework, from Principles to the three Keys.

Lean and agile development

See how agile development is helping teams to cut waste, shorten cycle times and increase customer value.


Visit the website to see how IBM iX applies IBM Design Thinking and agile to create transformative experiences for our clients.

Connect with our forward thinkers

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