Hear from over 1,700 CMOs
What are the key trends that impact marketing today and have the potential to transform the discipline? How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? How are they managing the digital transformation that is changing the way people communicate and interact?
IBM undertook our first-ever Global Chief Marketing Officer Study. We aimed for 1,000 participants. More than 1,700 CMOs from 64 countries spoke face to face with us for an hour and in India 99 CMOs spoke face to face with us across Communications, Industrial, Financial Services & Distribution Sectors
Virginia Sharma, Vice President - Marketing, Communications & Corporate Citizenship, IBM India/South Asia shares her five favorite points from the CMO Study India point of view (PoV)
Our key findings
Our interviews reveal that CMOs see the following five challenges that they are under-prepared for and will have the most impact on their marketing organization
- Explosion of Social Media
- Data Explosion
- Shifting consumer demographics
- Growth of channels and devices
- ROI Accountability
Act now
The IBM Global C-suite Studies