09:30 am - 10:00 am Registration
10:00 am – 12:30 pm Session 1: Setting a Shared Agenda – Leadership Mandate
Executive Host: Vanitha Narayan, Managing Partner, Global Business Services, IBM India Pvt. Ltd.
Shared Agenda 1: Knowing and Serving the Individual Customer
Shared Agenda 2: Creating Value at Every Touch
Shared Agenda 3: Being an Authentic Brand and Culture
12:30 pm – 01:00 pm Keynote: The Future of Business Marketing
Sandy Carter, Vice President, IBM Social Business and Collaboration Solutions Sales and Evangelism
01:00 pm – 02:00 pm Lunch - Food for Thought
02:00 pm – 04:30 pm Session 2: Breakout Workshops
Breakout 1: Knowing and Serving the Individual Customer
Breakout 2: Creating Value at Every Touch
Breakout 3: Being an Authentic Brand and Culture
04:30 pm – 05:30 pm Session 3: Facilitator Recap & Next Steps
05:30 pm – 07:30 pm Awards and Networking Reception
08:00 pm – 10:30 pm Dinner & Entertainment