IBM Global Business Services

The right consulting partner to thrive in a complex world


Smarter Analytics Introduction

Organizations that embrace analytics outperform their competition. Smarter Analytics is IBM's approach to analytics. With IBM Smarter Analytics, you can extract insights from your enterprise data and all the big data that is continuously flowing in from a variety of new sources. The insights revealed through Smarter Analytics can help you make better, faster decisions and automate processes. You can build a solid foundation of strategic analytics products and services to take advantage of all of your data sources, including structured and unstructured data. And you can get the support you need to manage change and stay one step ahead of your competition.

Customer Analytics

Any journey from a product-centric organisation to a customer-centric strategy is complex and demands cross-business support. But those who have taken that step have delivered sustainable improvements in company performance by delivering the right message at the right time over the right channel for each customer every time.

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    Many businesses are now introducing a customer-centric strategy to improve the quality of customer service, reduce churn and drive increased revenues from targeted offers. This is achieved by operationalising the following steps:

Fraud Analytics

Corporate failures from fraud result in massive losses to shareholders. Poor risk management capabilities lead to poor decision making and high costs. And organizations throughout many industries struggle to comply with escalating regulations. In this environment, risk, fraud and compliance management must be pervasive throughout your organization’s culture and operating model.

Smarter Buildings

Building operations are often cited as one of the most significant costs to any business, second only to headcount. Facility investments and operating costs can be more than 30 percent of the annual corporate spend for an organisation. In recent years, the building management industry has started converging with the IT world. However, this convergence is still in its infancy, with many companies still not fully integrating the two departments.

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    This means that we are only at the beginning of the journey, with a few progressive companies embracing these new technologies. In Ireland in 2010, the recession resulted in the economy contracting by 10 percent compared to 2007. However, over the same period, spending on building energy use rose by nine percent. This increase came about due to the unseasonably cold weather experienced at the time, forcing companies to work harder to maintain comfortable internal temperatures. This brings into focus the impact inefficient buildings and weather have on energy demand in spite of restricted budgets.

    Read more on how analytics can make your buildings smarter.