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Study highlights
How are CEOs and senior public sector leaders responding to today's connected era?
Peter J. Korsten, Global Leader for IBM Institute for Business talks about the IBM CEO C –Suite studies
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2012 IBM CEO Study major themes
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Overview
For some time, businesses have been refining and optimizing their networks of suppliers and partners. But something just as meaningful has been happening – the sudden convergence of the digital, social and mobile spheres – connecting customers, employees and partners in new ways to organizations and to each other.
In speaking face-to-face with 1,709 CEOs, general managers and senior public sector leaders around the globe, leaders confirmed that our new connected era is changing how people engage. How are CEOs responding to the complexity of increasingly interconnected organizations, markets, societies and governments? Our key findings center on:
- Employees. Empowering employees through values
- Customers. Engaging customers as individuals
- Partnering. Amplifying innovation with partnerships
Empowering employees through values
CEOs see greater organizational openness ahead. But as rules are refined and collaboration explodes, how will they avoid chaos, protect the business and deliver results?
Videos: CEOs discuss their employee priorities
Creating an environment where innovation is a core value: CEO National Geographic
John Fahey, CEO of National Geographic creates an environment where employee input and shared values drive the organization toward a successful Mission 2015.
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Luiza HelenaTrajano, CEO, Magazine Luiza talks about innovation driven by motivated employees
Luiza Helena Trajano, CEO of Magazine Luiza discusses how employees, when motivated and guided by values, are great sources of innovation.
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Featured case studies
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Foodstuffs (Auckland) Ltd
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National Aeronautics and Space Administration
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Bausch + Lomb
Explore the data: Listen to audio insights
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CEOs' new strategy in the unending war for talent
Balance control with openness (1:09)
Top employee success factors (1:22)
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Additional IBM insights
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Collective intelligence: Capitalizing on the crowd
Access the untapped knowledge of your networks
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Enabling growth through Global Enablement Teams
Instill cultural adaptability and align with national agendas
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Cultivating organizational creativity in an age of complexity
Embrace the dynamic tension between creative disruption and operational efficiency
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Developing global leadership
How IBM engages the workforce of a globally integrated enterprise
Empowering employees: How can IBM help?
Engaging customers as individuals
CEOs are searching for customer insight. But even if they discover it, are their organizations equipped to respond with relevance and speed?
Videos: CEOs discuss their customer priorities
Innovative care enhances customer relationships: CEO, Magazine Luiza
Luiza Helena Trajano, CEO of Magazine Luiza discusses the company's evolving customer care model: reaching new markets and setting an industry best practice of how to meet customers on their terms.
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Additional CEO Study videos will be posted on this site in the coming weeks
Watch leading CEOs explain why and how they are seeking a better understanding of individual customer needs and enable improved responsiveness.
Featured case studies
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Magazine Luiza
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National Geographic
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CEOs are building analytical muscle to engage customers
How to understand customers (1:05)
Ways of connecting with customers (1:20)
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Additional IBM insights
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Customer analytics pay off
Drive top-line growth by bringing science to the art of marketing
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Winning over the empowered consumer
Gain trust by anticipating preferences and engaging on consumers' terms
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Beyond digital: Connecting media and entertainment to the future
Understand today's connected consumers to deliver individualized experiences
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IBM Global CMO Study: From Stretched to Strengthened
How 1,734 CMOs will serve empowered customers, deliver customer value and be accountable to business
Engaging customers: How can IBM help?
Amplifying innovation with partnerships
With nearly 70 percent of CEOs aiming to partner extensively, what will make this a differentiating strategy?
Videos: CEOs discuss their partnering priorities
Partnering to drive innovation: Royal Dutch Shell CEO
Peter Voser, CEO of Royal Dutch Shell discusses how the days of isolated innovation are coming to an end, and how strategic partnerships - some not so obvious - are a key to success.
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Additional CEO Study videos will be posted on this site in the coming weeks
Watch leading CEOs discuss how the connected economy is leading them to forge more external partnerships that help address the pressure to innovate.
Featured case studies
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Karolinska Institutet
Collaborative research to innovate for patients, students and employees (526KB)
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Royal Dutch Shell
Explore the data: Listen to audio insights
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CEOs can take on radical innovation by partnering
Commitment to partnering (1:06)
Partnering for innovation (1:08)
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Additional IBM insights
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CMOs and CIOs: Acquaintances or allies?
As Marketing moves to leverage information technology the need for CMO and CIO collaboration has never been greater
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The power of cloud:
Transform internal operations, customer relationships and industry value chains
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Beyond digital: Connecting media and entertainment to the future
How M&E providers can benefit from partnering across the ecosystem
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Today's CMO: Innovating or following?
Innovative Chief Marketing Officers are reinventing their strategies
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Industry perspectives
Infographics: See it in pictures
People are saying…
How to find more about the IBM CEO Study
Bookmark this page to return for new videos, event replays and industry perspectives in the coming weeks
Access unique content via the IBM IBV tablet app for Android
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and iPad
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Watch CEO Study event replays
- New intelligence video channel: View videos and participate in v-panels about the IBM CEO Study
- Event replay: The World Wide Open: Embracing the connected economy. Watch this May 24, 2012 CEO Study v-panel led by IBM VP Business Transformation Leader Kristen Pederson and featuring Bryan Kramer, CEO + President of PureMatter, Melissa Schilling, professor of strategic management, NYU Stern School of Business, and Dorie Clark, author, strategy consultant, and brand/marketing expert.
- Event replay: Dynamics of disruptive innovation. Watch this May 23, 2012 CEO Study v-panel led by IBM CEO Study Program Director Anthony Marshall and featuring Rita J. King, EVP of Business Development, Science House, Navi Radjou, Co-author of "Jugaad Innovation" and Fellow at Judge Business School, University of Cambridge, and Joshua Gans, Professor of Strategic Management at the Rotman School of Management, University of Toronto.
Find our CEO Study experts on LinkedIn
- Peter Korsten - VP and Global Leader, IBM Institute for Business Value
- Anthony Marshall - Global CEO Study Director, IBM Institute for Business Value
- Saul Berman - VP and Global Strategy Partner, IBM Global Services
- Linda Ban - Global CIO Study Director, IBM Institute for Business Value
- Grace Chopard - VP, Global Strategy and Transformation, IBM Global Business Services
- Steven Davidson - Partner, Global Strategy and Transformation, IBM Global Business Services
IBM CEO Study: Command & Control Meets Collaboration
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