|   Thinking

To understand and envision what’s next for the world’s business leaders, we continually study the intersection of strategy, creativity and technology.

Customer experience

Make Smarter Decisions Faster with IBM and Salesforce

Watch the Webcast

Business Insights

Find the insights to excel
in the new competitive landscape.

Read more

Sports

Technology gives tennis fans a
front-row seat
at the U.S. Open

Play ButtonPlay

Marketing

Out-creating the competition

Leland Maschmeyer
Chief Creative Officer,
Chobani

Play ButtonPlay

Business Insights

Building a
Digital Agency

Paul Papas
Global Leader, IBM iX


Read more

Automotive

Reinventing the wheel: Join us on a drive that outsmarts the road ahead

Read more

Business Insights

Meet the pacesetters of innovation
across industries.

Watch the videos

Customer Experience

Customer Obsessed


Eric Berridge,
CEO Bluewolf (2016)

Read the book

Banking

Breaking down the barriers to client experience silos

EJ Achtner
Digital Banking Executive,
Bank of America

Play ButtonPlay

Data-Driven Marketing

Bringing customer obsession to life
in 2017

Play ButtonPlay

Business Design

IBM’s Thought
and Design

Akira Kudo,
Kazuhiko Yamazaki,
Hideki Shibata
(2016)

Read the book

Data-Driven Marketing

The data-driven journey towards building a deeper understanding of consumers

Matthew Candy,
Vice President &
European Leader, IBM iX

Read more

Customer Experience

The Open Brand


Kelly Mooney,
CEO Resource/Ammirati
(2008)

Read the book

Customer Experience

The Ten
Demandments

Kelly Mooney,
CEO Resource/Ammirati
(2002)

Read the book

Automotive

The future of mobility is cognitive

Donna Satterfield
Vice President and Partner,
Automotive, Aerospace &
Defense Industries, IBM iX

Read more

Experience Design

Design to succeed or designed to fail

Download the whitepaper

Experience Design

It’s more than just a product, it’s the customer’s story

Patrick Ip
Business Innovation Lead,
Google

Play ButtonPlay

Sports

Digital technologies
at the
world’s
largest sporting event

Kirsten Corio
Managing Director, USTA

Play ButtonPlay

Business Design

Not for Free


Saul Berman,
Chief Strategist, IBM iX
(2011)

Read the book

Experience Design

The experience revolution

Saul Berman,
Josh Goff,
Carolyn Heller Baird
(2017)

Read the series

Automotive

Driving to
the future

Donna Satterfield
Vice President and Partner,
Automotive, Aerospace &
Defense Industries, IBM iX

Read more

Marketing

The belonging brief

Kelly Mooney
CEO, Resource/Ammirati,
an IBM company

Listen to the podcast

Business Insights

State of Salesforce report

Get your report

Ready to see what we can
do for your business?

Say hello!

Connect
with us on:

Explore the
latest insights:

Contact IBM iX

We’re here to help