|   Wimbledon Case Study

Wimbledon

A Personalized Ticket

Not all Wimbledon fans get to attend the annual event. But whether they are on the court or on the couch, they want to witness every shot. The All England Lawn Tennis Club looked to IBM iX to invite millions of fans to be a part of the action.

69M+

digital visitors

Insight

A global game needs a global experience

Given Wimbledon’s prestige as the oldest of the four Grand Slam tennis tournaments, it is essential that their global audience receives a digital experience that is second to none.

Idea

IBM iX gives every fan a personalized ticket to the legendary event. An app for Apple TV and new mobile apps for iOS and Android engage fans wherever they are with personalized content, opportunities for social sharing, and real-time insights. Fans around the world truly have the next best thing to being there.

“Whichever way fans want to experience the tournament, whether it’s online, on their phone, on TV, or live at the venue itself, we want to give them the best possible experience—direct, uninterrupted, and authentic. The new apps are a key part of that strategy.”

— Alexandra Willis, Head of Communications,
Content and Digital at the All England Lawn Tennis Club (AELTC)

Impact

Another ace for Wimbledon and IBM

With the new Apple TV app, fans can browse real-time scores, watch the Live @ Wimbledon broadcast, listen to three live radio channels, and delve through Wimbledon’s video and photo content directly from their smart TVs. The mobile apps provide personalized feeds and allow fans to capture and share their own Wimbledon Story, encouraging more interactive engagement.

Now extended to mobile, SlamTracker goes beyond scores to analyze player, match and tournament data. Real-time content delivery provides fans with insights faster than ever before. Also new in 2016 is a Cognitive Social Command Center built using IBM Watson and hybrid cloud technologies to engage fans with relevant content. Powered by IBM innovations, the AELTC digital strategy continues to evolve every year, always giving fans a truly unique Wimbledon experience.

98%

more mobile visits

110M

video views, a 25% annual increase

24%

social media audience increase

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