|   Sherwin-Williams case study


Shaking up
the paint category

People are inspired by more than just a paint chip. Their last vacation, a picture of a sunset, or fresh cut flowers—color is everywhere. Sherwin-Williams looked to Resource/Ammirati, an IBM Company, to help them enable activation at the point of inspiration.


total downloads across all platforms


Seeing is believing, especially when it comes to paint color

Color confidence comes naturally when users can see Sherwin-Williams colors on their walls before they ever pick up a paintbrush.


Meet ColorSnap, the world’s first mobile
color-matching suite

ColorSnap allows iOS and Android users to match any photo to Sherwin-Williams paint colors to create a custom palette. Users can try on a color in a virtual room, see coordinating colors and share. Customers can even skip the in-store search for color chips with the Rotate to Locate feature, making the trip to the register even quicker.


A 150-year-old company becomes a category innovator

Sherwin-Williams has helped revolutionize the way people shop for the perfect color. ColorSnap delivers a unique color-selection experience—leading to increased traffic across devices, more store visits, higher per-visit transaction value and improved overall customer satisfaction.


average growth of downloads year over year


average increase in usage year over year

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