Within the 4 days of the tournament, the app was downloaded over 14,000 times by nearly 40% of all visitors and trended in the Apple App Store for three straight days. One of the most positive outcomes was the request from tournament organizers to expand the app service to
other European Tours.
With the KLM Open app, IBM iX helped transform some of the golf fans’ disadvantages into fan empowerment, showing that with great design and end-to-end technology, you don’t need to reinvent a traditional game to reinvent the experience!
listeners to the live audio stream