|   Bank of China banking analytics and AI case study

Bank of China

Building the first
smart branch

1,000

branches now have smart solutions

As one of the leaders in China's banking sector, Bank of China (BOC) looks to keep pace with the changing customer and industry requirements driven by mobile and social technologies. It is focused on delivering transformational services to create more personalized customer experiences.

Insight

Expectations are crossing industries

Consumers worldwide expect a new level of service whenever they interact with a brand, whether it be a retail store or a bank.

Idea

Visit a smarter branch for smarter banking

BOC’s new smart branch provides customers with the best possible experience by incorporating innovative technologies and creating a seamless experience on and offline. It features a dedicated customer experience section, in which customers can freely experience the bank’s services and products through various terminals.

BOC can also monitor the flow of customers in the branches in real-time with intelligent process management, track and analyze customer data, and carry out real-time communications with customers to improve efficiency.

Impact

BOC sets a new standard for the industry

With IBM’s help, the bank now applies forward-looking insights gained from big data and analytics as well as social and mobile technologies to quickly respond to changing customer needs for a distinct competitive advantage.

This smart branch illustrates BOC’s dedication to continuous transformation to meet the needs of customers, and it will serve as the model for all future Tianjin Branch of BOC locations.

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