As one of the leaders in China's banking sector, Bank of China (BOC) looks to keep pace with the changing customer and industry requirements driven by mobile and social technologies. It is focused on delivering transformational services to create more personalized customer experiences.
Expectations are crossing industries
Consumers worldwide expect a new level of service whenever they interact with a brand, whether it be a retail store or a bank.
Visit a smarter branch for smarter banking
BOC’s new smart branch provides customers with the best possible experience by incorporating innovative technologies and creating a seamless experience on and offline. It features a dedicated customer experience section, in which customers can freely experience the bank’s services and products through various terminals.
BOC can also monitor the flow of customers in the branches in real-time with intelligent process management, track and analyze customer data, and carry out real-time communications with customers to improve efficiency.
BOC sets a new standard for the industry
With IBM’s help, the bank now applies forward-looking insights gained from big data and analytics as well as social and mobile technologies to quickly respond to changing customer needs for a distinct competitive advantage.
This smart branch illustrates BOC’s dedication to continuous transformation to meet the needs of customers, and it will serve as the model for all future Tianjin Branch of BOC locations.