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Case study Company name: UAB, a division of AXA
| Last updated: 06 Jan 2004 |
IBM Business Consulting Services helped UAB, a division of AXA, which is a major insurance and financial services provider, improve and automate its sales processes, improving customer service and increasing revenue. |
Business need | AXA wanted to provide higher quality service to its customers. |
Key challenges | AXA wanted a new agent network positioned as 'household advisers specialists' for the company's entire line of life and personal insurance and financial products. AXA started with a complete channel transformation defining new selling techniques, agent profiles and compensation plans. |
Solution IBM Business Consulting Services Starting from the high level processes defined by AXA, IBM Business Consulting Services defined through an extensive analysis a pragmatic approach to automate the company's sales and deploy the new processes with a Siebel Finance integrated solution. |
Results | The solution provided AXA with optimised and automated sales processes to improve efficiency and increase revenue. It helped the company increase its opportunity follow-up capabilities and provided tools to up-sell or cross-sell to existing customers as well as attract new clients. As a result, AXA has improved customer satisfaction. |
Customer information | UAB, a division of AXA | | UAB is a division of AXA in Belgium. AXA is a major global insurance provider founded in France in 1816. The company provides life, property and health insurance, as well as financial management services, to more than 50 million customers around the world. The company has more than 130,000 employees and operations in Europe, Canada, South America, Africa, the Middle East and Africa. |
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